Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
5: Mobile Phone Centre
Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 1/5
Shop appearance – 3/5
Total – 12/30
4: O2
Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 3/5
Total – 18/30
3: Carphone Warehouse
Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 4/5
Sales ability – 2/5
Shop appearance – 3/5
Total – 20/30
2: Phones 4U
Product range – 4/5
Product knowledge – 3/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 23/30
1: Vodafone
Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – 5/5
Questioning ability – 5/5
Sales ability – 5/5
Shop appearance – 4/5
Total – 28/30
Summary
The Mobile Phone Centre was a little disappointing; there was little choice of handsets in stock which would meet my enquiry requirements.
It was surprising to be asked to look on the internet and then return; an opportunity missed. O2 was okay, but it would have improved on its score if the salesperson had greater handset knowledge.
Carphone Warehouse was adequate, but a demo would have put it into second place.
Phones 4U salesmen were courteous, understood what I was looking for, but pushy near the end.
Vodafone was the best store visited; taking time to ensure needs and wants were met.
Full review in Mobile News issue 439 (May 15, 2009).
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