Mystery Shopper: Luton

Mystery Shopper is looking to make international calls on his mobile – to his brother in America and his girlfriend in Uzbekistan. What is available in Luton?

Product range – 2/5
Product knowledge – 2/5
Airtime knowledge – 3/5
Questioning ability – 1/5
Sales ability – 2/5
Shop appearance – 4/5
Total – 14/30

4: Three

Product range – 3/5
Product knowledge – 3/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30

3: O2

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 3/5
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 20/30

2: Vectone (Independent)

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 2/5
Total – 21/30

1: Carphone Warehouse

Product range – 3/5
Product knowledge – 4/5
Airtime knowledge – 4/5
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 23/30

Summary

The US was well catered for in terms of calling options on this trip, but the Uzbekistan question divided contestants.

Carphone’s Talk Mobile offered the best mix of free minutes and per-minute costs to both countries in question. The customer service was very straightforward and I was provided with information that immediately fulfilled my requirements.

Other stores offered acceptable levels of customer service but their commercial provision just couldn’t match up. And Vectone did well as a specialist, as it should, and only fell down really in the results on its store layout rating.

Full review in Mobile News issue 476 (November 8, 2010).

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