Mystery Shopper: Leeds

5: Vodafone

Product range – 1/5
Product knowledge – 2/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 2/5
Shop appearance – 5/5
Total – 12/30

4: Mobile World

Product range – 1/5
Product knowledge – 3/5
Airtime knowledge – N/A
Questioning ability – 2/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 13/30

3: Carphone Warehouse

Product range – 5/5
Product knowledge – 4/5
Airtime knowledge – N/A
Questioning ability – 3/5
Sales ability – 3/5
Shop appearance – 4/5
Total – 19/30

2: T-Mobile

Product range – 4/5
Product knowledge – 4/5
Airtime knowledge – N/A
Questioning ability – 4/5
Sales ability – 4/5
Shop appearance – 4/5
Total – 20/30

1: Orange

Product range – 4/5
Product knowledge – 5/5
Airtime knowledge – N/A
Questioning ability – 4/5
Sales ability – 5/5
Shop appearance – 5/5
Total – 23/30

Summary

The search for noise cancelling headsets delivered some interesting responses from store staff, descriptions of the technology varied although surprisingly the recommendation of lower priced products was commonplace.

Customer service was good across all of the visits with attentive staff willing to help but in the end a confident and competent demonstration of a product won through.

Full review in Mobile News issue 457 (February 15, 2010).

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