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techUK’s new report in partnership with GfK has found that while the smart home has become more of a reality for households in the past year, barriers to purchasing such as cost (59 per cent) and privacy (51 per cent) remain.
The study showed that demand and consumer appeal rose during the pandemic and COVID-19 saw UK consumers buying 21.8 million smart home devices, a 22 per cent rise in volume, with smart TVs and speakers leading the higher sales.
This comes as the pandemic has increased Asia-Europe shipping costs where many smart home devices are produced. GfK data shows prices are increasing and this trend is set to dampen consumer demand even further.
techUK set out a series of recommendations for the government and the wider industry to support continued deployment of smart home products:
Following the recommendations would help the smart home market grow from $78bn this year to $182bn by 2025.
techUK head of devices Craig Melson said: “The pandemic has really demonstrated how important digital technology has become in keeping us connected, entertained, productive and educated, and the data shows how familiar the public has become with smart home tech. People really see the benefits of connected devices now and the challenge for tech firms is to make sure all the devices work together and instil the highest possible confidence that it will just work.”