Mobile News – Vodafone partnerships and attitudinal segmentation

Check out our new podcast this week interviewing a few of the industry figures in this weeks Mobile News magazine.

This week we’ll be discussing how Vodafone’s partnership programme has been coming along over the past twelve months with Vodafone’s director of partnerships and alliances Helen Freestone.

We also spoke with the Graystone Strategy director James Gray about his new nationwide research about consumer preference concerning network operators and MVNOs. The Directors research culminated in Graystone’s new attitudinal segmentation model.