EE expands store role with online safety service

EE is bringing ‘Parents’ Evening’ sessions to the high street for millions of parents, in time for the new school year. The free, one-to-one bookable appointments have been designed to help families manage young people’s online safety and social media use. The sessions set the stage for a national conversation between parents and teachers about smartphone safety, as nine in 10 secondary school children (93%) are expected to walk through the school gates with one in their pocket this week. EE has also partnered with Educating Yorkshire’s Matthew Burton, and teachers nationwide, to create a free ‘homework sheet’ for parents to upskill ahead of the new school year. Please contact the EE press office team on +44 (0)749 639 6279 or bteepressoffice@theacademypr.com if you require any further details.

EE is offering 36,000 hours of free online safety appointments across its retail estate as it expands the role of stores beyond sales and customer service. 

Customers `are being offered 30-minute one-to-one “Parents’ Evening” sessions at EE stores this month with appointments continuing during the academic year.

Retail staff will help parents set up parental controls, review app settings and advise on online safety and social media use.

The initiative builds on EE’s existing family proposition, which includes Safer SIM mobile plans designed specifically for under-18s and content filtering and parental controls for home broadband.

It also gives EE another service to attract people into its high-street stores as operators examine how their brocks and mortar can provide services beyond sales and contract upgrades.EE expands retail role with nationwide online safety service

EE says 93 per cent of secondary school children are expected to return to school this term carrying a smartphone.

Its research found 55 per cent of parents are overwhelmed by technological change, while 52 per cent said dedicated advice on children’s online safety would be useful.

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