3 gets exclusive on purple K770

The handset will be launched this autumn and includes a 3.2 megapixel digital camera with auto focus, a photo album and also has easy access to 3’s mobile media services.

Sony Ericsson vice president of global consumer unit Hutchinson, Magnus Anseklev said: “We are excited to offer this bold new colour of the K770 Cyber-Shot™ phone exclusively with the 3 Group”

“The purple colour makes a big style statement, yet the phone itself is slim enough to slip neatly into your pocket or bag without compromising on camera phone performance.“