Mike: Humbled and helpful 20:20. What gives?

20:20 Mobile is a firm that was characterised for two decades by its fiercely competitive nature and its uncompromising manner. And it ruled the UK market.

But it was sold for a king’s ransom, at a time when the market was in flux, and third parties in general were cut loose by operators and manufacturers looking to hold up flagging profits.

20:20 remains strong, clearly. But it has been battered, and has come out like a more chastened and straightforward business.

Its current management team has done well. It now plays like a paid-up member of the dealer/distributor fraternity, instead of lord of all it surveys, and is helping lead some kind of minor revival for a deeply troubled sector.

Because it needs you in this economic climate and this difficult arena as much as you need it.