It has also launched a recruitment web site and will advertise career opportunities in store and in targeted trade campaigns.
Phones 4U operations director Tom Shorten said: We want to bring more quality to quality teams. Traditionally the application process for retail is poor applicants drop their CV in-store and wait around to hear. Its not spot on. We want to make it easier for applicants.
So far it has appointed eight staff to its recruitment team. The remaining positions will be filled in the next two or three weeks.

FCS chairman Ted Beddoes said: The award is richly deserved and makes a fantastic end to the 25th anniversary year of the FCS. It is great news that through her diligent work the FCS and its members are being recognised in this way the UK continues to present a dynamic competitive environment with great opportunities for the new and developing businesses the FCS represents.
The award recognises Brookes work in representing small and medium enterprises to the Government and the telecoms regulator Ofcom.
Brookes has been involved in the radio fixed-line and mobile telecommunications industry for more than 15 years. Membership of the FCS has increased more than threefold since she took the role of CEO in 2002.
Brookes was originally appointed in 1990 to manage FCS trade association projects. Her experience covers representation to government and regulators on radio spectrum competition markets and consumer issues. She has also developed self-regulatory schemes including industry codes of practice staged conferences and seminars and built up the FCS s information services.

Based in Oxfordshire Comment manages and supplies handsets to high street and non-traditional retailers around the UK such as Amazon Comet WH Smith Woolworths Littlewoods Shop Direct and Sainsburys.
But Comment managing director Michael Richardson dismissed the idea that it is a traditional distributor.
We only buy stock to order and we try to encourage direct supply from the manufacturer to our customer where appropriate he said. That tends to be at odds with the traditional distribution model.
He added: In an ideal world the customer would simply receive their phone direct from the factory cutting out all the middlemen.
The companys unaudited financial results for 2006 show a turnover of £27.4 million with pre-tax profit of £600000.

The opening was attended by Telfords mayor as well as Mainline Digital Communications managing director Andrew Boden. Geko has enjoyed a successful relationship with the Orange distributor.
The Orange-accredited business mobile specialist has expanded to employ 80 people since its formation in 2001 by local businessman and now managing director Dave Carter. There are also plans afoot to recruit up to 50 more staff this year and a further 10 at its Birmingham site.
Our move to Telford has already afforded us enhanced productivity and greater recruitment opportunities he said.
We are now in a position to welcome more staff to the team.

Brooks was formally product manager at BenQ-Siemens. His responsibilities at Unique include network approval processes for vendor placement and Tesco Mobile products
He will also be working on projects such as Uniques exclusivity deal with German VoIP-to-mobile convergence supplier IPdrums IP Voicelink product.
Brooks said: It is great to be staying in the mobile space and Unique Distribution gives me the an excellent opportunity to expand my experience and knowledge and to see a different side of the industry. If nothing else it is a great chance to play with more than one manufacturers products.
IPdrum is a palm-sized box that connects to a PC via a USB link. It contains a standard mobile SIM card while allows it to open a direct link between a mobile handset and a computer.
Users are not restricted to any particular model of phone or any extra hardware or software they just need an IPdrum box and an extra SIM card and mobile subscription.
Brooks said: The IPdrum solution connects Skype to any mobile phone allowing users true mobility as well as low cost or free international mobile calls.
Brooks claimed that using a second SIM card meant that the offering truly brings VOIP to any mobile anywhere.
Unlike all other mobile VOIP solutions the Voicelink does not rely on Wi-Fi special handsets 3G or any other limitations he added.

All dealer service calls will now be fielded by 3s call centres in Maidenhead and Mumbai.
At a meeting last week 3 said there would be 120 redundancies but staff numbers in Glasgow would remain at around 375.
The staff cuts come after it made 130 roles redundant from its Maidenhead headquarters before Christmas.
3 said the move is for customer service reasons. But staff outside its city-centre offices in St Vincent Street said it was just to save cash and outsource work.
We are focused on providing the best service we can for the complexity and range of issues we need to cover for customers said a 3 spokesman. We will do all we can to support these people in seeking new roles within 3 and outside the business.
3s Glasgow call centre has been open since 2003.

O2 is to fork out GBP 10.5 million in staff bonuses after stores hit growth targets three months ahead of schedule.

O2 signed up one million customers in 2006 taking its subscriber base to over 17 million. Staff hit the targets by October.

O2 will be pay a GBP 1000 cash bonus to full-time O2 employees and GBP 500 for part-time employees. It set up the scheme – called Thanks a Million – last year to incentivise staff to hit the million mark.

O2 UK CEO Matthew Key said: We are delighted to have smashed our targets for growth and we continue to go from strength to strength. This is the result of great effort and dedication from every single person who works for O2. Our people are at the heart of our enterprise and true customer loyalty can only be achieved by an engaged and motivated workforce putting our customers needs first.

The programme was created to rally everyone to deliver a complete O2 experience for customers that is consistently better than the rest and to reward our staff for reaching it. Weve hit our target of a million net customers three months ahead of schedule. I am delighted to announce the GBP 1000 cash bonus today and I believe its vital that everyone at O2 continues to share and benefit from the growing success of our business.

The company plans to repeat the Thanks A Million programme in 2007 – this time based on customer satisfaction ratings rather than new connections. The GBP 1000 bonus will stand.

The 20:20 Mobile Group has renamed its Global Fulfilment Services international distribution arm as 20:20 Fulfilment as part of its wider branding initiative.
Global Fulfilment Services exports handsets to more than 60 countries. It has agreements with manufacturers in 14 countries and claims a customer base of more than 800 network operators service providers and retailers.
But 20:20 denied claims by some industry sources last week that it had shut down Global Fulfilment Services for good.
A spokesperson said there had not been massive redundancies as rumoured and that the restructuring of 20:20 under new owner Doughty Hanson was ongoing.
It has not been closed. It has simply been renamed 20:20 Fulfilment as part of the groups branding initiative. It is and will continue to be a profitable business said the spokesperson.
There is still speculation about the arms future however. Sources close to 20:20 reckoned staff numbers at Global Fulfilment Services have dropped from 30 people to three since 2005 when the division was doing around £300 million sales. Now however it is said to be down to £100 million.
One senior distribution source said: Sales on the international side have dropped. It only has three staff left. The rest have been sacked for poor performance or else they just havent been replaced. There is a feeling that the company has had to pull its horns in because it has been waiting many months for millions of pounds of VAT refunds.
Earlier this month 20:20 Mobile appointed former-Dell Computer executive Peter Hubbard as its new managing director.
Hubbard spent 11 years at Dell running various sales and marketing functions across the business. He replaces Rod Millar who left in November
20:20 Mobile Group CEO Mark Ryan said: Peter brings with him a wealth of experience of working for the worlds largest computer supplier. He has considerable experience of delivering results within a constantly changing market.
Hubbard added: 20:20 Logistics is a great business that operates in a dynamic market. Im looking forward to the challenge of taking the business forward.

Huntingdon-based Cybit provides tracking solutions to over 1000 organisations mainly for commercial vehicle management.
O2 is supplying machine-to-machine (M2M) SIM cards which fit in a vehicles black box so customers can track and manage their fleet from the office.
O2 general manager of business sales Ben Dowd said: O2 was the first mobile network in the UK to have a dedicated M2M team. Around 80 per cent of our M2M partners are exclusive demonstrating their confidence in our ability to deliver.

Oxby will leave at the end of March. Penberthy-Smith will take up his role of marketing director then. Oxby is expected to move to the private equity sector specialising in telecoms media and technology.
3UK CEO Bob Fuller said: Graeme has been instrumental in establishing a new brand in a competitive market. He has been a great colleague and we wish him all the best in future.
Penberthy-Smith joined 3 in October 2006 as director of customer marketing. As marketing director he will report to deputy CEO Kevin Russell and will be responsible for products customer propositions channel and base marketing as well as 3s flat rate mobile broadband proposition the X -Series.
Penberthy-Smith said: 3 is the challenger in the market. I look forward to building its 3G position by offering compelling customer propositions that are easy to understand.

Prior to joining 3 Penberthy-Smith was at Vodafone where he held a number of roles including Head of Global Voice Propositions for Vodafone Group and Director of Consumer Marketing for Vodafone UK.
3UK CEO Bob Fuller said John brings over 17 years of marketing experience of which seven have been spent in mobile. 3 is a young brand and were clearly differentiated from our competitors in the market and I believe John will continue to build on what weve achieved over the last four years.