Motorola links with Yahoo!

The Yahoo! Go for Mobile suite of services includes Yahoo! Mail Yahoo! Search Yahoo! Address Book and Yahoo! Local.

Motorola corporate vice-president of global mobile products Scott Durchslag said: Our collaboration with Yahoo! will ensure that our customers and consumers get the most optimised Yahoo! experience possible on the coolest mobile devices.?

The companies will jointly market Motorola devices that have Yahoo! Go for Mobile pre-installed through their online networks device packaging and other targeted channels.

Orange launches dealer incentives

Orange has launched two dealer incentives with Northampton distributor EBS to drive sales in the dealer channel.

The first incentive is intended to boost dealer purchase of Orange tariffs through 250 EBS dealers from August to October. The top 15 performers and their partners will be recognised with a travel reward to Dubrovnik on the Croatian coast.

The second incentive intends to increase sales of Orange SIM cards through EBS dealers. The top six performers and their partners will be rewarded with a trip to Madrid. The Madrid jaunt is themed around the partying lifestyle of the Beckhams.

Orange will support the initiatives which have been put together with UK incentive company Archer Young with pre-launch teasers letters and brochures e-shots and trade press adverts.

Archer Young account director Sarah Booth said: The travel reward recognises the hard work and success of the dealers and gives them an experience they may otherwise not have a chance to have.

3 adds N73

3 has added Nokias top-end N73 handset to its device portfolio.

The Nokia N73 bar-style phone is already available in 3s own retail chain on contract and will feature in its Superdrug concessions shortly. It is also available to independent dealers to order.

A 3 spokesperson said: The N73 combines high quality brilliant photos and a sleek and stylish handset. Never again will you need your digital camera.

The Nokia N73 features a 3.2 megapixel camera with flash autofocus and Carl Zeiss optics. It is also billed as the first mobile phone with Yahoo!s Go application pre-loaded for full access to Yahoo! services.

T-Mobile recruits 800 for UK retail expansion

T-Mobile is recruiting to fill 800 sales and service jobs as part of its plan for UK retail expansion.

The company is looking to recruit a mix of 80 store managers and sales consultants a month as it moves forward with its plan to open more than 190 new T-Mobile shops by June 2007 – more than doubling its retail estate to over 300 outlets.

Its our aim to be the number one mobile retailer in every town or city where we have a shop said T-Mobile head of retail Russell Taylor. He said the retailer was looking to recruit outstanding individuals with the mindset skills and experience to achieve it.

The drive for growth is on the back of recent network success with its popular Flext tariff as well as strong investment in Internet offering WebnWalk and its B2B-focused Business 1 price plan. It also dovetails with growing concern among independent dealers that T-Mobile has been edging them out (see Sharp End issue 368).

Vodafone pulls out of Belgium

As part of a strategy to maximize returns and pay off its ballooning debt Vodafone has announced that it has agreed to sell its 25 per cent stake in Belgian mobile network Proximus to 75 per cent shareholder Belgacom for two billion euros (GBP1.35 billion) in cash.

The proceeds will be used to reduce Vodafones net indebtedness which currently stands at around GBP17.3 billion. On the down side of the balance sheet Vodafone will no longer receive anticipated dividend income of around GBP150 million this year and there will be a corresponding reduction in cashflow.

Commenting on the deal Vodafone chief executive Arun Sarin said: We do not see ourselves as the most appropriate long-term holder of this minority stake. In line with our strategy of actively managing our portfolio and maximising returns we have achieved an attractive price with this sale.

Vodafone services will still be available in Belgium through a renewed long-term partner network agreement with Proximus with an initial five-year term. Services involved include Vodafone live! the Vodafone Mobile Connect Card push e-mail via BlackBerry and international roaming services.

The sale is subject to certain regulatory approvals and is expected to close before December 31.

Read: pre-pay reduction is unacceptable

Pre-pay customer losses were offset by gains in churn data revenues and customer reaction to the Free Weekends proposition. He hinted at an aggressive tariff review but also took time to pay his respects to outgoing European head Bill Morrow.

The headline for the results is that they are a bit mixed he said. Im pleased with the contract churn rate – 20.1 per cent is industry-leading. There is a good quality mix to the additions in contracts and we are in a strong position in the enterprise space at the moment.

Read was also cheered by the take-up of data services in particular growth in mobile broadband customer numbers. Vodafone is already the clear market leader in data cards and the new service has helped to build on this dominance he said.

Data revenue has been driven by 3G data cards and mobile broadband said Read. Since the launch of the service weve improved on our 80 per cent market share of data cards and doubled volumes of cards sold through our own retail operation. The Cheltenham business centre is really making an impact on the results and we will be seeing more of that in the future.

Read was also unafraid to hold his hands up to recent losses and revealed that a new tariff structure is imminent. The signs are that pre-pay prices will be simplified while contracts will be made more tailored in obvious response to the phenomenal gains made by T-Mobile.

I want to be aggressive in the market he said. We are the market leader and I want the company to act like it. The cut in pre-pay customers by 148000 is unacceptable. Our reaction has been innovation in pricing and a revision in commissions for pre-pay sales.

The Free Weekends proposition is the vanguard of Vodafones attempt to recapture lost market share. Whats interesting is that the offer is supported by a visually striking advertising campaign more resembling similar efforts from 3 and T-Mobile rather than its more laconic approach to the Passport and Stop the Clock campaigns.

We had a very strong launch with Free Weekends said Read. It works because its simple to understand and has been advertised imaginatively. That said Im not happy with pre-pay and will be launching a new proposition in three to four months. The move will be accompanied by a contract refresh by the end of Q2.

This progressive approach doesnt seem to be filtering down to the channel however. In a press conference last week group CEO Arun Sarin mentioned a review of the UK channel. Read would not be drawn on the subject but he didnt sound very encouraging.

Were always reviewing the channel he said. Its clear that with the saturation of the market place in pure mobile our growth has to be at the expense of someone else. What has happened with The Link is a sign of that. Other consolidation will happen down the line.

Finally Read praised European CEO Bill Morrow who has resigned unexpectedly to spend time with his family in the US. He is replaced temporarily by Vodafone Germany head Fritz Joussen.

Read acknowledged that it would be tough for the company to replace him but he was confident that there was enough talent remaining in the company to cope until then.

We have a strong talent pool and Fritz Joussen is an example of this. He has a strong marketing product and sales background and he drives hard on differentiation.

LG slides as Nokia gets Q2 profits boost

LGs drop in profit is the first slip the company has suffered in the past 10 quarters. Reports suggest the reduction in profit is attributed to the handset division losing money in the intense mobile pricing war.

However the company hopes the launch of further versions of its Chocolate phone will boost earnings for the second half of the year.

LG increased its shipment volume by an above-average 26 per cent year-on-year during the second quarter of 2006 due to strong demand for the phone.

Fone Logistics head of marketing Julian Parven noted: The Chocolate range was one of our best performers in July and will no doubt continue to be.?

Despite pricing pressure among handset manufacturers Nokia has managed to increase its profits by 22 per cent with the majority of its growth from markets demanding cheaper phones.

Nokia CEO Olli-Pekka Kallasvuo said: In the second quarter Nokia delivered strong year-on-year growth in net sales operating profit and EPS.

We started initial shipments of several new products – including important ones in the mid-range the Nokia Nseries and the Nokia Eseries – further strengthening our product portfolio.?

And to meet demand Nokia shipped 78 million units during the second quarter of this year a 29 per cent year-on-year increase for the Finnish manufacturer.

Pay-as-you-go SatNav at Carphone

Called activepilot the device comes pre-installed on new handsets or can be downloaded on to existing handsets. Users can pay a flat rate for the service or can opt to pay by each individual journey they take.

Activepilot marketing director Stephen Duke said: Activepilot is easy to use and competitively priced and we are confident it will do well in the current GPS mobile phone market. With distribution secured in Carphone Warehouse it will be available for purchase nationwide from August 1?.

Users can get turn-by-turn voice instructions as well as navigation arrows and scalable maps to find their way around.

Activepilot works on more than 100 handsets models including Nokia Siemens Sony Ericsson and Samsung. It costs 79.99 for the cable version and 99.99 for the Bluetooth version.

New channel development chief for LG

His remit will be to develop new channel relationships for the handset manufacturer.

Hicks moves up from his post in LG as senior manager for 3 partnership. He formerly worked at Unique Distribution and VK Mobile which filed for bankruptcy earlier this month. He joined LG late last year.

BenQ EF61 offers make-up tips

The handset which is designed for and by women includes a compact mirror and a Flash animation guide to make-up application.

BenQ Mobile has teamed up with make-up brand Pout to launch the EF61 Mia Special Edition clamshell phone.

Scrolling text accompanies the five-step animation guide and links users to Pout products suited for each step.

BenQ Mobile UK head of marketing Louise Forbes said: The Poppy was a groundbreaking phone that set the pace in terms of designing for women. The EF61 Mia Special Edition is the next result of our approach.?

It comes packaged in a gift box with a boutique-style gift bag a satin phone pouch in a petal design a powder-blue stereo headset and data cable plus a leather charm accessory. It has a 1.3 megapixel camera and 64MB memory card.

The phone will be available to dealers from September 2006 at 99.99 on pre-pay. More Pout-linked products are expected to follow.