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Mobile Voucher will appear as a simple text message on the customers mobile as soon as the purchase of any product or service has been completed.
Each Mobile Voucher carries a unique serial number for verification that reduces fraud stops the chances of copying vouchers for multiple use and provides a highly effective evaluation mechanism.
To receive something like a Free Weekend Break or Free Nightclubbing offer all the customer has to do is present the Mobile Voucher at the hotel or venue where it is verified by a unique number.
The Mobile Voucher Scheme has enabled TLC clients such as Carlsberg BAA Airports Asda Ryvita Royal Bank of Scotland Guinness Orange and Tiscali to deliver vouchers to customers via SMS or WAP.
Mobile marketing is a new industry that many brands are failing to take advantage of says TLC Promotions and Incentives managing director Nick True.
It is a mass medium with no mobile-specific rewards solution. Sending reward vouchers to your phone is the brand saying thank you/ to their customers.
The scheme was developed with Beenz.com founder Charles Cohen.
Beenz was an internet electronic currency system that ceased operation in August.
They were shown the T100 and HBH60. Also on display were the P800 T300 Chatpen and T600.
Not surprsingly this fits in with Oranges latest Your Plan tariff package.
The startling survey revealed that despite UK annual spending reaching the 15.8 billion mark the average customer has an apathetic view of their mobile phone plan and never reviews his/her plans.
Other key findings include one in five consumers believe they are on the wrong service plan while one in three consumers believe all phone plans are the same.
The survey also found that only one in four respondents bothered to research their contract plan with the most people relying on the advice or recommendations of friends family or colleagues before purchasing.
In addition 43 per cent of respondents admitted to never considering which service plan would be most suitable for them.
Respondents said they would be more likely to check their plans if they were tailored specifically to their individual needs and if calls to other networks were priced the same as those to the same network.
The mobile phone market has moved into the same category as the financial services sector much the same as mortgages credit cards or bank accounts consumers are buying mobile services and never changing them – no matter what says Orange UK commercial director David Taylor.
He is is ex-Morgan Stanley executive Peregrine Riviere who reports to chief financial officer Roger Taylor.
Riviere will be responsible for institutional and retail investor relations as well as management of key reporting periods and industry analysis for The Carphone Warehouse Group.
Rashad Arif 24 of London Road pleaded not guilty to stealing the Nokia 8210 handset valued at 80 from Nazia Jabeen on August 21.
Philips says the Bluetooth chipset market is expected to reach shipments of 35 million this year and should surpass 500 million in 2006.
Bluetooth wireless technology grew dramatically last year said Joyce Putscher of industry analysis firm In-Stat/MDR.
The market is seeing major volume traction this year.
The Dorset-based accessory distributor which was appointed as sole accessory supplier to Dixons and Woolworths earlier this year expects to begin supplying mobile phone accessories to 3s retail outlets in December. This will be followed by deliveries to 3s appointed retail partners.
We will be distributing accessories to 3s retail outlets towards the end of the year Kondor sales director Stephan Ziegler told Mobile News. There is no official start date as yet. We are very happy to have received the appointment he added.
Meanwhile Kondor is celebrating winning a Dixons supplier excellence award 2002 for best supplier in the sub- 10 million sales category.
Kondor chief executive Malcolm Benson picked up the award from Dixons chief executive John Clare at a glitzy awards ceremony hosted by the consumer electronics group at the London Hilton on Park Lane last month (the venue of the Mobile News Awards on March 27 next year see story right).
Hamse Dahir (20) of Harrow Road Kensal Green West London pleaded guilty at Horseferry Road Court to attempting to dishonestly obtain a Nokia by deception from The Links Baker Street store on September 11 this year.
He was remanded on bail until October 29 for pre-sentence reports. Magistrates warned him that all options of punishment including imprisonment will be considered.
Nokias 7210 and 6610 handsets had been refused accreditation by the network after failing to meet O2s standards despite being passed fit for sale by Vodafone and Orange (Mobile News November 25).
Now after carrying out the relevant software changes the handsets are deemed to be up to scratch and available for sale.
We have carried out the work that O2 requested and we are shipping the updates across this week said Nokia spokesman Ray Haddow.
Haddow said part of the problem related to an mmO2 product called Homezone which was unique to German users. An O2 spokesman said the problem was to do with dropped calls.
It will be first available to Orange customers. The myG-5 has a console-type cross-shaped keypad and an 101×80 pixel colour screen.
It supports iMelody 1.2 Midi and Wav audio formats has musical hi-fi ringtones and built-in hands-free. IN-FUSIOs downloadable games engine – ExEn provides a one-click games catalogue feature. The phone has been fully optimised for mobile games written in Java.
It is shipped with the game Wallbreaker already embedded. A further nine colour games will be available for download including the first 3D game for mobile phones – Mission 3D. Once games have been downloaded they are available for playing off-line.
A player management platform will enable Orange to monitor game activity manage competitions integrate billing and alert players of new games and updated features.