Diffin was the only member of the original Phone People management team to make the transition to a new organisation that was financed by a new team including Dr Simon Berrisford and Mike Bahbout.

Wells (41) has held various marketing and sales directorships with companies such as House of Fraser Cadbury Hasbro Courage and Marstons Breweries.

He set up his own consultancy six years ago advising on strategy and business development to a broad base of clients including Nomura Littlewoods and Interbrew.

Wells has already reviewed all of Phone Peoples operations and commenced a restructuring programme that will refine business systems internal communications and further define management roles and responsibilities.

Phone People is at stage where it has re-established solid trading on the high street regained consumer confidence and forged some extremely lucrative deals with partners such as One 2 One Orange and Virgin Mobile he said.

Wells is planning a new corporate image for Phone People.

Were operating in a tighter and more efficient fashion but we now need to make it our paramount concern that the brand communicates this sharper more sophisticated approach. From our corporate appearance through to the ambience within each store the branding has to spell out that Phone People is a forward thinking and truly customer-centric retailer.

Diffin and commercial director Scott Forbes walked out of Phone People in March last year when it was being run by directors Jason Pickthall and Amjad Baig.

Diffin returned to the company in July from his job as sales director of Manchester service provider Yes Telecom after administrators HLB Kidsons sold Phone People to new backers for 3 million.

She has full management responsibility for the Federations activities including its interest groups across the UK mobile and fixed telecommunications sector.

Five years ago Brookes took on the co-ordination of the FCS lobbying programme that led to changes in the Telecommunications Act and introduced stricter penalties for fraudulent activities.

Commented FCS chairman Jonathan Clark:

Jacquis new appointment within the FCS reflects the high regard she is held in by the mobile communications industry and our key government contacts including the Radio Agency and the DTI.

Her new appointment offers FCS members the means to capitalise on her 12 years experience serving their interests by providing her with a wider remit to boost membership and strengthen FCS contacts at all levels within our industry.

The 109 Go Blue PC Card enables users to gain access to email and the internet with a Bluetooth-equipped mobile phone.

The card also enables dial-up networking electronic fax transmission and the automatic synchronisation of PDAs mobile phones and desktop PCs.

The major handset manufacturers have already released five different Bluetooth-enabled mobile phones and the PC Card is compatible with all of them said TDK Systems managing director Nick Hunn.

TDK is a founding member of the Bluetooth Consortium.

Called the Virgin Mobile Payment Plan it it is available in 29 branches of V.Shop for all phones worth 129.99 or more.

Participating branches include Yeovil Weston Super-Mare Dunfermline Gosport Ayr Rugby Letchworth Haywards Heath Bromsgrove Bishops Stortford and Braintree.

Customers can buy a second handset and accessories after an upfront payment of 10 per cent.

For example a Nokia 3330 would require a deposit of 12.99 and 11 equal installments and the Siemens SL45 a deposit of 29.99 with 11 similar installments.

This new service from Virgin Mobile will allow everyone to own the very latest desirable mobile phones with no hidden charges or clauses and no interest to pay. Were planning to roll out the service to all our V.Shops early in 2002 said Virgin Mobile director of corporate affairs Steven Day.

In another development Virgin Mobile customers will be able to save more than the cost of a months calls by paying their bill with the new Virgin credit card to be made available next year.

So said Virgin chairman Sir Richard Branson who announced the Virgin Card. It is being produced in partnership with Virgin Money and MBNA Europe.

The Virgin Card will bring together the main elements of the Virgin group under one roof through a customer rewards scheme.

As well as being redeemable against Virgin Mobile bills users will be offered rewards on all of Virgins core products and services from flights to mobile phones.

The card and the rewards scheme will be backed by a 7.5 million marketing campaign.

MBNA Europe Bank is part of MBNA Corporation which has more than 50 million customers worldwide.

His appointment is part of a management restructure following a multi-million pound commitment of finance from a private investment group late last year. Vanguard managing director Paul Crossman left the firm last month (Mobile News January 27).

The company raised 9.4 million a year ago through a listing on the AIM stock exchange in London. Some of which was used to finance a manufacturing facility in North Carolina which has been given Nokia approval to manufacture replacement fascias.

Chairman John Pither said orders of 500000 were 227 per cent ahead of plan and that the company had won a licensing deal with Coca Cola to put the Coke brand on mobile phones and computer peripherals.

Comeleon says its Interactive Design Studio which allows consumers to upload images to the internet to be placed on to phone products and delivered to them has been adopted by Siemens and Virgin Mobiles websites.

Vodafone is offering customers free voicemail WAP access ringtones and graphics Footie on the Fone Vizzavi text alerts and the chance to try SMS Trivial Pursuit free for the month of January.

ICM interviewed a random selection of 1000 adults across the country by phone last week. Of these 66 per cent owned a mobile phone (with 43 per cent on pre-pay).

Only 80 of those interviewed thought PocketPhone Shop would give the most honest advice. Nine per cent thought PPS would offer the best choice.

Just six per cent thought PPS would have the best prices while 10 per cent thought PPS would have the most knowledgeable staff.

The Carphone Warehouse did better with 37 per cent of the sample saying CPW would offer honest advice. Widest choice earned 43 per cent of the vote best prices 30 per cent and the most knowledgeable staff 38 per cent.

Supermarkets were not particularly trusted with just 14 per cent of those interviewed thinking supermarkets would offer honest advice.

Only 11 per cent thought supermarkets offered the widest choice but 26 per cent of the sample thought supermarkets offered the best prices.

Judges selected so far are:

Mike McComb (Mobile Phone Store founder) Alan Haddon (GSM Suppliers Association) Antonella Esteves (Arc Group) Phil Rider (Digital Phone Company) Jacqui Brookes (Federation of Communications Services) John Strand (Strand Consultants) John Berle (Federation of Communications Services) Amanda Fisher (ex-Motorola) and Carl Hamilton (Total Romtec).

Awards categories will be judged for the best Customer Service Small Dealer/Retailer Large Dealer/Retailer Technological Advance Distributor (Handsets) Distributor (Accessories) Manufacturer Service and Repair Service Provider Advertising/Marketing PR campaign (National) Advertising/Marketing PR campaign (local) Innovative Product Innovative Service and Innovative Service (Mobile Internet).

The Mobile News Awards 2002 will be presented at the London Hilton on Park Lane on March 6.

More than 1200 people have booked places at the black-tie dinner dance.

Entries should be sent to:

Mobile News Awards. Clark White Publications 134 Petherton Road Highbury London N5 2RT by January 25 2002 accompanied by the 50 (plus VAT) entry fee per category.