Evans is donating his six-figure fee to charity. The new commercial will be the culmination a a three-month 15 million One 2 One Christmas marketing campaign and will be seen from mid-December.

Evans follows model Kate Moss Beirut hostage John McCarthy comedian Vic Reeves inventor Trevor Bayliss and footballer Ian Wright in the One 2 One campaigns.

Orange is seeking permission for a further mast with service cabins in an area designated to be protected from development.

Government policy is that local authorities must assist phone companies seeking sites. Planners at East Hampshire District Council look set to steamroller the Orange application through despite strong local environmental protest.

Another tower could be put up without further Planning Committee discussion.

We are not against progress nor mobile phones. But there has to be some way of containing the pursuit for coverage at the expense of our countryside said local resident Mike Napier.

If all the companies shared masts they would have the same reception and the same coverage. But by competing for coverage every hilltop in the country will eventually have these monstrosities on them.

We are not the only people protesting. There are outcries across the Country. The networks want to keep the lid on local protests and contain them in isolated groups to prevent them from having a strong united voice. But the issue is becoming too big for them to keep the lid on it.

Orange already has two masts close to the village. Cellnet received planning permission for a separate tower at a nearby sewage works.

Protestors feel the small gain in Orange and Cellnets coverage does not justify erecting any more towers or masts in the area.

Trade creditors amount to 26556. The Inland Revenue is owed 45405.

Hermes is owed 28538 by trade debtors but only 5000 of this is expected to be collected.

The liquidation is being handled by accountants Moore Stephens Booth White 3-5 Rickmansworth Road Watford WD1 7HG.

Even cellular operators who have managed to double or triple their subscriber base have not necessarily doubled or tripled their revenues. In fact revenue per subscriber has tended to fall in proportion to the increase in the number of subscribers says Romtec in a new report called Maximising Subscriber Revenues.

The combined pressures of competition and churn are forcing cellular operators to reassess their market strategies claims Romtec senior analyst Roman Panas.

Increasingly they are refocusing on ways of maintaining existing subscribers rather than concentrating on capturing new subscribers. They are discovering it costs far less to maintain an existing customer than it does to attract a new one.

The Romtec report suggests that combating churn may be a losing battle. This is because it merely means that operators retain unprofitable or marginal customers. The old 20:80 rule applies. That is 20 per cent of customers generate 80 per cent of the revenues.

So say 60 per cent of members who responded to a membership survey. Over 80 per cent of them applauded FCS representation to the government and regulatory bodies lobbying on behalf of the industry and acting as the spokesbody on behalf of the industry.

Around 75 per cent of FCS members polled cited the Crime Prevention Scheme and the Federations lobbying campaign with regard to spectrum access and pricing.

Responses came from network operators in UK and Eire cellular dealers distributors handset manufacturers service providers installers paging companies PMR manufacturers and suppliers and mobile radio dealerships.

The move is part of MDTs strategy to become the leading provider of convergent telecoms communications combining the best of mobile fixed and internet access.

Partnership is the way forward. Martin Dawes Switched Services will stand shoulder to shoulder supporting fixed wire dealers and resellers MDT managing director David Goldie told a conference for more than 150 fixed and mobile dealers which was held in Hinckley recently.

We will have a full end-to-end support package for dealers including dedicated account managers marketing support installation and engineering backup as well as salary subsidies for dedicated dealership staff Goldie added.

Dawes has lined up special leasing and finance packages through a partnership with MTV Distribution and Systems Leasing and rental which will sell financial packages under the brand name Whisper to tie-in with Dawes Breathe branding.

Added MDTs sales and marketing director Sean Gardner:

Research has shown business customers and consumers are looking for convenience and simplicity in telecoms products. This desire for mobility will drive the convergence of fixed and mobile telecoms products.

Ironically Gardner used to be marketing director of Orange a network which believes the days of fixed telecommunications are numbered.

The new outlet at 127 Oxford Street is between Tottenham Court Road and Oxford Circus.

The existing store is opposite Bond Street Tube.

Vodafone Retail has 40 stores throughout London and 240 shops in total.

This latest Oxford Street store is opening for business at exactly the right time for the busy Christmas shopping period said Vodafone Retail marketing director Helen Keays.

However at a creditors meeting held earlier this month the proposal was firmly rejected.

Sony owed 115948 voted for the creditors voluntary arrangement (CVA). But Orange which faces a loss of 151299 decided to draw a line under its dealings with Scapegold and voted against the CVA.

Other creditors who voted against included Customs and Excise Clark White Publications and Clarion.

Most other creditors wanted to see the voluntary agreement put in place.

But under insolvency laws it requires the agreement of creditors owed 75 per cent of outstanding debts.

Scapegold director and co-founder Nadim Kobeissi had already resigned as a director.

Users get their 50 cheque once they have been on line for three months by sending a claim form and copies of their first three monthly bills to Cellnet.

The Christmas cash-back offer applies to connections to standard versions of digital tariffs Occasional Caller Plus Regular Caller Plus Frequent Caller Plus and Corporate Life tariffs.

Easylife U and all-in-one boxes are excluded from the cash back.