Parry joins from Unique where he was commercial director. He will be based at MPE s new offices in Crewe and report in to MPE chief Phil Sambrook.
Prior to his most recent role at Unique Parry was head of distribution at Sagem and before that he held roles at T-Mobile Kondor and TMTI.
Carphone managing director of indirect distribution Stuart Henry moved MPE from its bases in Adderbury near Oxford and Wednesbury in the Black Country to Crewe in September.

Until now Orange has accepted all applications for new dealer codes on the grounds that the risk lies almost entirely with the distributor networks claw back losses from the distributor for faulty payments.
But Orange has overhauled its management information system and billing analysis platform. Orange is checking company names director names and business and VAT numbers against its own do-not-deal register to ensure that dealers that have been struck off do not connect again under different business names.
Chris Hough interim director at Mainline said: Orange is turning down applications for new connector codes which it has never done before. Orange would never have previously vetted new account applications submitted by distributors because any fraud rests with the distributor.
Mainline has so far not had any knock backs for account applications because it has not been recruiting new dealers. The rest of the distribution channel has had new dealer account applications turned down by Orange.
Distributors too are being more vigilant. One distributor source said that its application requests that dealers provide detailed company histories business plans and site photographs.
An Orange spokeswoman said: There is no specific policy of denying dealer code applications.

Newcastle-based distributor Fone Logistics has appointed a new finance director a move that strengthens the possibility of an IPO bid next year.
A spokesman for the company confirmed that it was looking provisionally at a float in 2007.
The announcement has been made only weeks after Vodafone decided to drop Fone Logistics distribution contract. However Fone Logistics maintains that it is still in talks with Vodafone and any funds raised from an IPO bid will be for general expansion and growth.
Andrew Dean has joined the non-executive board as finance director replacing Michael
Fitzpatrick. Fitzpatrick stepped up to the role of managing director earlier this quarter following Ian Gillespie s move to Chief Executive.
Dean joins from a PLC company background with time served in corporate finance institutions including Ernst & Young and KPMG. Dean s experience in a listed company environment and his background in flotations and acquisitions will prove useful as Fone Logistics seeks to enter a phase of acquisition and growth leading to a possible market listing next year.
Dean said: Fone Logistics represented an almost unique opportunity to practice the skills gained elsewhere and for me to help shape its future. Our plans are aggressive yet achievable and I look forward to contributing to achieving them.
Julien Parven Fone Logistics Director of Marketing says: This appointment has been made to strengthen our team and bring in specific skill sets and experience that will help us meet our goals for 2007.

Connections at The Carphone Warehouse stores in the South of England are tracking at just 85 per cent of targets as it approaches the busy Christmas shopping period and staff morale has hit rock bottom.
Sales in the region for November are claimed to be tracking at almost 90 per cent of target on new subscriptions around 80 per cent on upgrades and 85 per cent of target on pre-pay. During October it hit targets on new connections in the south and came close on pre-pay. However it missed upgrade targets in October by an even wider margin claimed sources close to Carphone.
Carphone s 134 stores in the South performed at up to 150 per cent of its sales targets in the run up to Christmas last year claimed a source.
The source said: The area manager would like the figure to be 150 per cent ideally. And that s not unrealistic. At the very least they should hit targets at 100 per cent across the board.
The targets are set according to last year s results and they should be achievable but hardly anywhere is hitting targets. Last year we were running at 150 per cent in many stores with only a very few under-performing.
Sources put the shortfall down to staff disillusionment with the new regime headed by MD of retail and former Phones 4U chief Anthony Catterson and with Carphone s TalkTalk broadband service.
Carphone held a two-day training conference with US-style motivational talks for store managers near Gatwick airport last week in order to boost morale and stimulate sales ahead of the Christmas rush.
One source said: The bigger problem is staff morale. A lot of store managers have left as well as the district manager for the South so there are a lot of new faces. Plus broadband sales have put a huge strain on staff because we have had three or four complaints a day in store.
There have been so many problems with it.
Others suggested that Carphone could be missing targets because Catterson has imposed much higher targets with bigger rewards for hitting them in an attempt to galvanise staff.
Catterson knows his stuff he s the consummate sales guy a numbers man an industry source said.
Carphone s district manager for the South and seven store managers two from the Southern region left their roles in July shortly after Catterson joined.
Carphone was unavailable for comment.

Millar currently on gardening leave from 20:20 is expected to take up a position in the Dubai offices of US distributor Brightstar considered to be the largest SIM-free distributor on the planet after his severance terms expire.
Millar told Mobile News: There is no animosity between 20:20 Logistics and myself. I worked there for six-and-a-half years and during that time its turnover increased from 50m to 600m today. I m on gardening leave and I ve been wished well by customers suppliers and staff. The time was right for me to move on to new challenges.

Miami board directors
Brightstar set up as a legal entity in the UK last month. However as it stands the registered board directors of the UK start-up are its Miami-based top brass: Brightstar chairman and president Marcelo Claure and chief financial officer Oscar Fumagali.
It wants to cement its position as the world s biggest distributor and establish a truly global presence. At the moment it is a huge player in North and Latin America has made a pitch to the Far East and now the UK but I can t see it being a big splash said one source close to Brightstar. It hasn t had a huge impact in the Far East. It has registered as a business in the UK but there is no one in it.
The appointment of Millar will not change the fact that for the time being Brightstar has no UK-based staff. However Millar could still orchestrate Brightstars expansion into the UK from Dubai or even Miami reckon sources.
Millar described as a tough negotiator certainly has the knowledge and contacts within the UK to pull strings.
One distributor source said: If he s restricted from working in the UK but can work for competitor companies outside the UK then he can still work for Brightstar and build up the operation from outside the UK.
Another source said: Rod has a relationship with every key person in the industry Mark Mitchinson at Samsung Simon Ainslie at Nokia; those people will pick up the phone to him. That is the reason that Brightstar want him on board. He could set up meetings with those key people.
Brightstar which posted revenues of $3.1bn ( 1.59bn) for the year ending August runs offices on four different continents already and secured a credit loan of $250m ( 128m) at the end of August from US investment company PNC in order to fund further global expansion. Brightstar has been very active in its pursuit of top distribution talent from within the UK market in recent weeks according to sources.

UK growth plan
It will likely target UK distributors for acquisition when its UK growth plan is properly under way rather than set up a green field operation.
It is very difficult to set up from scratch as a distributor in the UK. You need direct trading agreements with Nokia and Sony Ericsson and everyone else and you don t just come by those said a source.
They re hard to get. You have to demonstrate that you have original channels to market which are sufficiently different to a manufacturer s routes to market with other distributors.
But Brightstar needs to act quickly. Danish distributor Dangaard comparable in size to 20:20 Logistics and in profile to Data Select received cash for expansion when it was acquired by Nordic Capital in June. It has been eyeing up the UK for more than 12 months and is known to have a genuine ongoing interest in Data Select.
Kondor Unique and Fone Logistics all have key distribution agreements in place on handsets or accessories. But Data Select the UK s second largest distributor is the most admired. It is the prized scalp for foreign invaders.
There is a very strategic reason why a global player like Dangaard would want a piece of the UK it is the largest market in Europe and the one market it has no presence in a source said.
So Dangaard can t do a pan-European deal with any of its handset partners because it is missing the UK piece of the European jigsaw.
Another source claims: If you want to enter the UK market you have to make a noise. You have to acquire a business that already has good customer and supplier relationships in place. And the one that stands out in the UK market in that respect is Data Select.

Brightstar factfile
Founded in 1997
Largest wireless value-added services provider in the Americas
Worldwide headquarters in Miami

Samsung Mobile UK director JY Kim will return to Samsungs headquarters in Korea in the New Year.

He will be succeeded by Chris Chung.

Kim told Mobile News: I will be leaving the Samsung Mobile UK team and returning to head office in Korea. My successor Chris Chung has worked closely with me over the last couple of months and he will be a huge success within the team here.

He added: It has been a great pleasure to work with the UK team and its clients over the last six-and-a-half years.

3 UK distanced itself from reports on Thurdsay (December 14) that 3 parent company Hutchison Whampoa was on the verge of selling its UK and Italian units to China Mobile.

A 3 UK spokesman said: Hutchison Whampoa is 100 per cent committed to 3 in the UK. It has categorically denied that it has plans to sell any of the 3 Group businesses. Beyond that we dont comment on rumour and speculation.

An article in The Register said that the UK and Italian business would be sold to China Mobile today (December 15). The report claimed that recent denials by Hutchison CEO Canning Fok were a smoke screen to facilitate negotiations over a sale with China Mobile.

Sources suggested Friday that the report originated after journalists picked up a fake press release in China. It is quite common in China. A fake press release went out from a false email address that said that China Mobile had acquired a 15 per cent stake in 3 Italy said a source.

3 UK restated its position which it has held since speculation grew last month when Hutchison posted its financial results. However it refused to comment directly on the report.