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T-Mobile has released results from a survey which has prompted the network to shift its focus for its Wi-Fi services.
A shift from enterprise to more individual users means that the network is mulling over new ways of selling the service. In the last 12 months the company has seen a 60 per cent increase in user sessions and a 140 per cent increase in data throughput.
T-Mobile HotSpot manager Jay Saw said: There is also growth in the take up of the service proportionate with the growth in sessions and throughput.
More than half of the respondents said they want to be able to access Wi-Fi on trains. T-Mobile already serves the mainline between London and Brighton with a Wi-Fi network and Saw admitted that the network may look at extending to other commuter rail lines.
Saw also revealed that the survey has prompted T-Mobile to consider positioning the service as an entry level mobile data service to SMEs.
Price backed the general move within distribution to cut off bad connectors. Avenir is reviewing its channel strategy and Price suggested that it could stop working with certain routes to market altogether.
Said Price: Our strategy is to focus on delivering quality business and generating increased handset revenue through all networks. During the next 12 months I see distributors specializing on different routes to market rather than equally working on all routes. To this end and in line with our strategy Avenir will be investing in the business-to-business arena particularly supporting dealers who service the SME and SOHO market for both voice and data services.
She went on: At the same time we will underpin this business with good quality consumer connections generated ethically though quality dealers and qualified routes to market. We are currently reviewing those routes that present levels of exposure to us that we deem as commercially unviable.
Avenir 2005/6 UK turnover increased five per cent on last year to 135.2 million euros (GBP91.8 m). Avenir Telecom Groups UK distribution business represents 18 per cent of the companys total turnover. Group sales for the year saw a like-for-like increase of 21 per cent and reached 746.1 million euros (GBP501.5m).
The increase was largely down to the strength of its retail operation overseas which recorded a sales jump of 40 per cent to 253.5 million euros (GBP170m) and comprised 34 per cent of its overall sales. Wholesale distribution was up seven per cent to 492.6 million euros (GBP331.1m).
Operating income for the group rose 48 per cent to 19 million euros (GBP12.7m). Retail contributed 6.7 million euros (GBP4.5m) compared to 400000 euros last year and wholesale contributed 12.3 million euros (GBP8.3m).