The new campaign is timed for the launch of BTCellnets pre-pay WAP phone and uses the copy line Surf the BTCellnet.

The campaign includes TV radio and posters building on the current mobile internet print and poster campaign. It runs over an initial three-month period.

The first Netman commercial is directed by Doug Foster who has directed campaigns for Guinness and Sony Mini Disc which blend digital and traditional filming techniques.

The Netman ad begins with a person logging onto the internet using a BTCellnet WAP mobile phone.

As the surfer connects the viewer enters a cyber world with Netman surfing the internet until he reaches his cyberspace destination.

This is the first time that a UK mobile operator has run a TV advertising campaign solely focusing on the mobile internet.

The campaign mentions a series of BTCellnet firsts in the mobile internet area including the launch of the first mobile ISP Genie Internet and the launch of the first working commercial WAP service in the UK in January 2000.

BTCellnet marketing director Peter Richardson said:

BTCellnet is the market leader in driving the development of the mobile internet. This pioneering campaign signals our ambition to stay out in front.

The 569 package boxes a Nokio 8210 and Psion Revo pocket organiser. The two devices link via infra-red to allow SMS e-mail and internet communications through the Revo. It is being sold by outlets such as The Carphone Warehouse and Phones 4U. A special limited edition run of 500 boxes contains 8210 phones with covers designed to appeal to City traders.

4unet which routes calls through the system of American-based internet access provider Call-Net will allow internet users to access the web 24 hours a day with no access or call charges.

Customers are also being offered voice calls at 30 per cent less than standard BT rates for local national and international calls as well as calls to mobile phones.

The only condition is that customers have to subscribe to 4unets discounted telephone service. But there are no conditions minimum usage of contract requirement.

4unet can make a profit from day one and complete with America where free usage is common said Caudwell Group head John Caudwell.

Our service wil revolutionise the industry. 4unet is the future. Other internet service providers will have to follow our lead or go out of business.

This move will double the number of internet users in the UK and triple the amount of time they spend surfing the net each day he said.

The Met says there were more than 140000 accidentally dialled calls to police in the London areas alone last year.

So far this year more than 33000 people mistakenly dialled the emergency services.

The main reasons are keypads being inadvertently pressed.

Now High Street chain The Link has joined with the Association of Chief Police Officers to try and halve the number of these calls from mobiles by producing a guide to remind people to be more aware of the problem and carry their phones more carefully.

The police say the time taken to deal with accidentally-dialled mobile calls means there is sometimes a crucial delay in answering genuine emergency calls.

The Link guide reminds people to avoid keeping their mobile in their back pocket not to keep them in a bag with heavy objects and to try and use phones with sliding fascias which cover the key pad.

Keypad locks are not usually effective as the 999 and 112 emergency number sequences over-ride most locks.

The Link is distributing the guide through its national network of 200 stores.

Our sales staff have been fully trained to answer any questions our customers may have. We hope this will reduce the burden of accidental calls said Link MD Nick WIlkinson.

Under an affinity deal with Ford anyone who buys the new model transit will get the R250.

Specialist Transit dealers will promote the R250 with special point of sale material. and an Ericsson-branded brochure from Ford.

Ford exhibited the R250 on its stand at the Commercial Vehicle Show at the NEC last week.

Called The Football Fone the limited edition dual-band Motorola M3788 will be available for 70 on the Pay-as-You-Talk Allcalls service.

It offers SMS notification of selected match results or goal by goal text messages.

The package includes BBCs Match of the Day magazine six months subscription and a Match Of The Day video.

This is an increase of 381000 subscribers in one year (66 per cent increase on last years figures). Eircell now ranks in the top quarter of European operators in terms of national penetration. Almost one third of the Irish population is connected to the Eircell network.

In 1995 only three per cent of the Irish population had a mobile phone. This figure now stands at 43 per cent with over one million of these people having an Eircell phone said Eircell chief executive Stephen Brewer.

We are continuing to invest in the ongoing expansion and upgrading of our network. Major investments are being made in the network to ensure the delivery of high-speed data services to our customers as soon as possible. An unprecedented number of daily calls is being carried on the network with a record 6.5 million calls carried on New Years Day. Huge growth has also been experienced in the use of the SMS service Brewer added.

The two companies will develop and market telematics services for commercial vehicles based on Global Telematics Orchid fleet management system and Clarions Road Explorer navigation systems.

Features will include real-time traffic information routing instructions full messaging and integration of WAP-enabled devices.

French English Spanish Italian and German.

The site can be accessed either through Alcatel.com or through the main European countries web addresses. Replies are made in the same language within 48 hours.

Prices are automatically given either in the currency of the country where the query is made for 17 European countries or in US Dollars for the rest of the world.

The price includes shipment costs. Payment is by credit card. Orders are delivered by UPS within 48 hours in Europe and 72 hours in the rest of the world. Shoppers can track down their order at any time with their reference number and e-mail address.

Impulse consumer decisions such as going to a nightclub or a restaurant as well as convenience services for business people will be made via a mobile phone. Vodafone customers will have access to information about hundreds of events and venues across the UK anytime anywhere.

This new development will benefit Vodafone customers and the UK leisure industry said ticketingsolutions.com managing director Matthew Hare.

It opens up a whole new mobile sales channel for our venue and event customers and enables Vodafone customers the choice of thousands of different venues without needing a relationship with each individual business. This saves everybody time and money. WAP technology will rapidly start to change the way we organise our business and social lives added Hare.

Eventually our customers will be able to update event information with their calendars held on Vodafone Interactive. Customers might choose to receive an alert on their phone to remind them of the time of an event they have booked.

We will have more time to go out for dinner watch football matches and take a weekend break and ticketingsolutions.com is there to ensure that it can be arranged at the touch of a button.

Vodafone commercial and marketing director Paul Donovan said:

The addition of ticketingsolutions.com to our Vodafone Interactive service will let our customers book services when and wherever they want. It is essential we can provide rich local content.