It comes with an integrated two-megapixel camera built-in FM radio and MP3 player and high-resolution QVGA colour display. Bluetooth an e-mail client MMS instant messaging and a fast XHTML web browser are also among its features.

The Siemens SG75 also 3G is a slider featuring an MP3 player a 1.3-megapixel camera a CIF camera for video calls and 70MB of memory which can be extended using an RS multimedia card. It also permits Bluetooth printing. The SG75 will be mid-price and available from November.

The third in the new 3G series is the clamshell SFG75 which also features a 1.3-megapixel digital camera and video function. A stereo headset and a USB data cable for synchronising data with a PC come supplied. It should be available from November.

The ASA adjudication dated September 21 found that specific Jamster television advertisements for Crazy Frog Sweetie the Chick and Nessie the Dragon ringtones appealed to children and therefore should be restricted to broadcast only after 9pm.

Jamster appealed to the independent reviewer of ASA adjudications and were seeking the injunction to prevent the ASA from publishing its adjudication pending the independent reviewers decision.

In its adjudication the ASA upheld 298 public complaints that it was unclear the ads were promoting a subscription service (rather than a one-off payment) and that the style of the ads were of particular appeal to children. The ASA ordered that a post-9pm restriction be applied to the ads in future. 

In his ruling the judge Mr Justice Lloyd-Jones accepted the ASAs arguments that the public interest was best served by publishing the adjudication now notwithstanding Jamsters request for an independent review. He awarded costs to the ASA.

Despite the court ruling however Jamster chief operating officer Markus Berger-de-Leon hit back slamming the ASAs adjudication as flawed because it relates to old Jamster advertisements that are no longer being broadcast.

Jamster intends to pursue all legal means to overturn the ASAs unjust and unfounded decision about its past advertisements said Berger-de-Leon. The ASA decision relates to old advertisements whose broadcast has been discontinued by Jamster.

Our current advertisements which are not cited by the ASA decision continue to represent Jamsters commitment to enhance customer awareness and understanding of Jamster products and services.

But the ASA stood by its finding. Director-general Christopher Graham said its decision was in response to concern about the influence of the ads on children.

Many of the people who complained to us are parents whose children have received large phone bills because they downloaded the ringtones without realising the financial commitment involved he said. 

This ruling sends a warning to the whole industry that ads for ringtones and other mobile phone subscription services must not appeal to under-16s. It also reminds the advertising business as a whole that the ASA carries out certain public law functions – and that it will be supported by the courts.

Munro has been representing clients in the mobile phone industry for nearly 20 years specialising in VAT matters.

One of his first major cases was in 1991 when he was a senior partner at Birmingham law firm Williamson and Soden. He successfully represented a trader who was suing West Midlands police for wrongful arrest after an ESN-changing allegation.

It is an absolute coup to have David Munro presiding as chairman of our conference said Mobile News editor Ian White.

He is hugely respected in the industry and still remains one the very few barristers in the country with a close understanding of how the mobile phone industry operates.

Key speakers at the conference include leading VAT law specialists Hassan Khan Alias Dass Anthony Barnfather and Andrew Young. Ex-Customs enforcement officer-turned-consultant Don Mavin will also appear.

See page 49 for full details

Speculation was fuelled by the appearance of senior T-Mobile man Tim Hoettge second to CEO Rene Obermann at T-Mobiles Hatfield offices last week.

One source said: Hoettges appearance at Hatfield was certainly seen as a tad unusual and definitely added to the concerns that McBride was making an exit from T-Mobile and that Hoettge was there to see him out.

McBride responded: There is no truth in this. All of the T-Mobile countries except the US report in to Tim so he is my boss. He used to run Germany as well so was doing two jobs and was not able to spend much time in UK. Now he has hired someone to run Germany it has freed him up and he will be in the UK most weeks. His presence is not a surprise to me or to anyone.

He has been chairman of T-Mobile UK for 18 months so has a close interest in and knowledge of the business.

Downie joins from Asda where he was retail director on the executive board and director of logistics. Following an initial induction period this month Downie will take up his post at the end of the first quarter next year.

Downie is tasked with expanding Phones 4Us sales capacity by 30 per cent through increasing sales space in existing stores and opening 100 new stores.

Downie will report to Tim Whiting group MD for the Caudwell Group who took over from Peter Green when he left the company at the end of last year.

Whiting said: I have been running Phones 4U retail for 18 months and it was always my intention to appoint a managing director for the retail business once it was delivering against its potential.

The business has had a tremendous year and current trade is well ahead of our expectations and this is an excellent time for David to join.

A Phones 4U spokesman commented: We are actively seeking new stores for Phones 4U. We want to make sure all major high streets across the UK are covered.

He added: We have to make sure that we can deal with the demand. We will open them as soon as we have found the sites and kitted out the sites.

Lea would not be drawn on the precise nature of his task except to say it involved working on projects to develop business opportunities outside the usual dealer channel.

Lea was given the job by Carphone Warehouse director of indirect distribution Steve Fraser who he has known since the latter was at 3.

Lea worked at Fone Logistics for four years before an bust-up with Fone Logistics boss Ian Gillespie. Lea hinted that he and Gillespie have now settled their differences leaving him free to join Carphone Warehouse this Wednesday.

Lea joined Fone Logistics from 20:20 where he spent five years as a sales manager. Before that he was an area sales manager at Vodafone having joined from Talkland.

The promotion runs until December and the top prize will see one dealer and a guest net an all-expenses-paid holiday to either New York Las Vegas or Los Angeles.

MoCo is also offering dealers prizes every month.

In October they can win a weekend break to Ibiza Amsterdam or Venice. Other prizes are six iPod Nanos and 12 100 HMV Vouchers.

In November winners can choose between Paris Milan Cannes or Rome. Runners up get Motorola RAZRWire sunglasses or 100 John Lewis Vouchers.

December destinations are Monaco Stockholm and Berlin. Other prizes are PlayStation Portables and 100 Dixons vouchers.

Serene will be launched in Europe Russia and Ukraine during Q4. It will retail in Bang & Olufsen stores for approximately 1100 ( 770) and in select high-end Samsung distribution partners.

When Serene is placed in its docking station and a call is received it automatically opens up and activates the display. If left unanswered it closes again. If the phone is placed in the docking station or used in table mode it can be used as a mini-laptop as the display turns 180 degrees.

He was previously trading manager for mobile communications. The retailer said that it was still seeking a replacement for him. In the meantime a new role of mobile phone buyer has been created and filled by Rebecca Hughes who formerly managed franchises such as Star Wars Batman Barbie and Finding Nemo for Woolworths. Cooke will no longer have any involvement in buying mobile phones for the retailer.

John McFarnon chairman of Woolworths distributor Unique distribution dismissed any speculation that the retailers buying relationships were under review as a result of the reshuffle and said he was confident about Woolworths commitment to selling mobile handsets.

He said: Its going to be interesting to see what is going to happen to Woolworths over the next six months but it has put Rebecca in place so it must be committed to selling mobiles.

Woolworths recently reported shaky figures for the half year to July 30. The retailer experienced a pre-tax loss widening by 9.1 per cent to 35.9m compared with the same period a year earlier.

The ongoing poll showed 87.03 per cent of voters thought that the handset was a miss at going to press. This is out of a total of 7908 votes.

The handset which had its world-wide debut at The Carphone Warehouse on October 15 topped the retailers sales for the following weekend but has received a number of bad reviews across the media. Among the criticisms of the Apple iTunes-compatible handset is that it has a limited capacity storing only 100 songs compared with the iPod Mini which can store 10 times that number. Other available handsets such as the Sony Ericsson W800i are also capable of storing many more songs. Another gripe is that the design of the ROKR is based on a handset that has been on the market for more than a year.

A Motorola spokesman said: The ROKR has had some great reviews from publications including The Sun The Guardian and The Daily Mail and topped The Carphone Warehouses sales lead in the first week where it now represents the top-selling phone for subscription based customers in this channel.

Motorola is very excited about where the ROKR is taking mobile phone music and feel it places us at the forefront of this constantly evolving sector of the market.