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Orr admits this year is possibly the most important year in BlackBerry’s history and says 4G will give mobile users more control, forcing the user experience to be more personalised
Mitchinson says consumer loyalty will be increasingly tied to the operating system and not hardware, with the mass introduction of 4G adding a level of differentiation in a market in need of change
Stanford thinks manufacturers will soon be able to offer consumers a more connected experience but for that be fulfilled, content must work seamlessly across all device screens
This year will be a case of ‘survival of the fittest’, according to Hassell, while mobile accessory sales will continue to grow as consumers demand more from their devices
Pierce thinks that growing competition will lead to manufacturers providing a more complete package, while the mass introduction of 4G will lead to more flexible working in the B2B market
Manufacturers will have to produce high-end smartphones to reflect consumer personalities, according to Perron, who adds that a broader entertainment experience on devices will also emerge
Roberson thinks 4G will significantly raise the level of performance on smartphones, while there will also be continuous innovation in audio hardware and software
Consumers will be expecting more value for money this year, says Argwal, while high street retailers will need to up their game as online sales grow
Vincent thinks that despite all the hype around 4G, it won’t take off this year, whilst consumers may ditch smartphones in favour of tablets
UK’s top comedian Dara O’Briain confirmed to host the annual Awards ceremony at the Park Lane Hilton Hotel on March 14. Limited tables and sponsorship still available