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Tesco Mobile Chief Customer Officer Rachel Swift has joined Virgin Media O2 as Brand and Advertising Director to lead brand strategy, loyalty, sponsorship and partnerships, and advertising, Her appointment marks a return to O2 where she was brand and creative Director for two years.. She has also held similar positions at John Lewis and Marks

A new eSIM only MVNO called Slice Mobile owned by Lyca boss Allirajah Subaskaran’s company Paraspara has launched offering talk, text and data plans on the EE network. Slice Mobile was conceived by gffgaff founder and ex-CEO Gav Thompson Like giffgaff, Slice Mobile is using the “community-powered” approach where customers, or “members,” are encouraged to

Following the success of the blockbuster movie, Human Mobile Devices (HMD) has partnered with Mattel to create the £99 HMD Barbie Phone. The phone is a feature phone, not a smart device, and aligns with HMD’s belief that younger people are trying to limit their screen time. It was developed with Mattel’s design team and

Northampton-based mobile spare parts distributor Replace Base is moving its warehouse operations into PSA Parts Group’s 30,000-square-foot facility in London. This move follows an investment by PSA into Replace Base last year. PSA invested in Replace Base to expand its UK presence. Founded in 1985, the company has been in the IT spare parts industry

Cashback site TopCashback has partnered with WeBuyAnyPhone.com to give TopCashback users an extra £25 back when they recycle their phones through its new ‘Sell Your Phone’ service. WeBuyAnyPhone.com will power the ‘Sell Your Phone’ service hosted on TopCashback.co.uk, which offers cashback rates to over 15 million members. TopCashback members can trade in their current or

Apple has announced that its annual September iPhone launch event is set for September 9 at 6 pm GMT. We’re anticipating the reveal of the iPhone16 and iPhone16Pro ranges, which are rumored to feature larger screens due to thinner bezels—going from 6.1 inches to 6.6 inches, and from 6.7 inches to 6.9 inches for the

Circular economy startup Reboxed has launched ReboxedOS, a platform aimed at helping brands manage consumer electronics trade ins and inventory management The platform allows companies to establish and scale co-branded resale, trade-in, and recycling programs, with a focus on both revenue growth and sustainability. It has been designed to integrate with existing systems, allowing brands

The average age of used devices at the time of trade-in or upgrade has increased to 3.71 years, up from 3.64 years in Q1 2024. This is according to Assurant’s report on emerging trends in the secondary mobile device market and the trade-in and upgrade patterns among consumers. The increase in upgrade times is primarily

Mobile device repair, refurbishment, and supply chain solutions provider TMT First has been appointed as a Microsoft Authorised Service Partner to provide repairs for Microsoft Surface devices. TMT First now has access to Microsoft training, certification, advanced diagnostics, specialized tools, and genuine parts. This collaboration adds to TMT First’s existing partnerships with Apple, Samsung, and

Virgin Media O2 has introduced a new £10-a-month 10GB mobile plan to help people on low incomes. The 30-day rolling contract, called the O2 Essential Plan, is available to new and existing customers who receive Income-based Employment Support Allowance, Jobseeker’s Allowance, Income Support, Pension Credit, or Universal Credit. EU roaming is included at no extra