Staff Reporter

Staff Reporter

Another string for Virgin’s bow

As the UK’s largest MVNO gears up for its assault on the mobile broadband market, Mobile News spoke to Virgin Mobile managing director Graeme Oxby about broadband, mobile ads, SIM-only and the explosion of new MVNOs

Does the mobile market ad up?

The global mobile advertising market is worth £1 billion, with some analysts predicting that figure is set to rise massively in the next few years. But what is driving this surge, and what form will it take? Mobile News investigates