Platt has been at the operator for over 15 years
Vodafone UK has appointed Kathryn Platt to lead its channel strategy in the UK.
It represents an internal promotion for Platt, who replaces Joe Llewellyn, who had been in the role on an interim basis.
Platt is the long-term replacement for Kathy Quashie, who departed the company in January.
She has been at Vodafone since 2006, after initially helping to set up B2B reseller Yes Telecom in 2000.
Her new role will see her lead Vodafone’s UK channel strategy, plus supporting Vodafone’s partners to market and sell its latest mobile, fixed, converged and IoT solutions.
During her time at the operator Platt has worked in a number of positions within the channel business at Vodafone, joining initially as a principal sales manager.
Most recently Platt was commercial segment lead for Vodafone’s indirect segment.
“I could not be more excited about this new chapter in my career at Vodafone,” said Platt. “Our valued partners play a vital role in enabling us to deliver our channel strategy.
“I look forward to working even more closely with them, as we continue to deliver the most effective products and solutions to help their own customers drive their digital journeys successfully.”