Three hopes the shirts will hit the fans

Staff Reporter

July 4, 2024

Three Becomes Chelsea Women’s Principal Partner

Three is now the Chelsea Women’s football team’s main sponsor, becoming their first women’s-only Principal Partner.

Three’s logo will feature on all women’s players’ training kits, matchday warm-up shirts, and travel apparel in the upcoming season. Fans will have the chance to purchase these items starting from the 2025/26 season. Three will provide exclusive offers on WSL match tickets, stadium tours, and merchandise through its Three+ loyalty app.

Three’s branding will be on the Women’s Super League champions’ training kit as they prepare for the UEFA Women’s Champions League, FA Cup, and Women’s League Cup. This collaboration coincides with the arrival of new Head Coach, Sonia Bompastor, marking a significant phase for Chelsea Women.

Three’s support for women’s football started with the ‘WeSeeYou’ Network, an initiative launched in 2022 with Chelsea to encourage mentorships for personal development.

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