Taylor’s tour puts Cardiff fans in a data frenzy

Staff Reporter

June 20, 2024

Around 70,000 Taylor Swift fans at the Cardiff concert used up enough data to download more than 700 full-length HD movies, Vodafone reports.

More than 3.314 terabytes of data were sent and received during the show.

“Swifties recorded such a huge increase in data consumption that they beat Harry Styles and Pink concerts by 1.1TB and 1.3TB, respectively, with an increase of 53% compared to Harry Styles and 6% compared to Pink.

Principality Stadium: digital oartner with Vodafone

“More than 70,000 fans packed out Principality Stadium in Cardiff to see megastar Taylor Swift during the UK leg of her epic Eras tour, and Vodafone data shows that more than 3.314 terabytes of data were consumed by the Swifties during the concert – the most Vodafone data ever used at Principality Stadium,” said the network’s concert analysis.

Vodafone is the ‘Digital Transformation Partner’ to the Cardiff Principality Stadium and has upgraded the stadium to 5G, with more than 10 times the radio hardware compared with a single mast.

Dona: proud

Andrea Dona, Chief Network Officer at Vodafone UK, said: “We know how important it is for people to stay connected, especially at events and concerts. I’m proud that we were able to support the increasing data demands of Swifties.”

Tags

Andre Dona Vodafone

Share this article

More Stories

Vodafone and VMO2 sharing agreement makes the Vodafone Three merger a done deal

Vodafone and Virgin Media O2 have agreed to extend their network sharing agreement that has been operating for more than a decade. The agreement is subject to the approval of the merger between Vodafone and Three by the Competition and Markets Authority. The agreement will be an irresistible carrot for the Competition and Markets Authority

Operators - Staff Reporter

Virgin Media O2 pushes to get more donated devices to people in need

Virgin Media O2 and environmental charity Hubbub are running a PR campaign to urge people to hand in their unwanted phones to the Community Calling scheme so the devices can be redistributed to people in need. Community Calling was established in 2020 in response to the pandemic to provide smartphones to help people who couldn’t

Operators - Staff Reporter

Three achieves 70% network energy saving with latest Ericsson radio system

Three UK has refreshed part of its network with the latest Ericsson radio equipment that uses machine learning and AI to switch off during low traffic periods and instantly turn back on again As part of an ongoing network modernisation initiative over the last 18 months, Three UK has worked with Ericsson on improving network

Operators - Staff Reporter

Vodafone ‘Good Grade’ option saves up to £216 over new

Vodafone has added a ‘Good Grade’ option in its refurbished phone range which claims to offer customers savings of up to £216 over new. Good Grade is described as “excellent working order but some visible signs of use, such as small scratches, dents or marks on the case and screen”. Good Grade devices, include iPhone

Operators - Staff Reporter