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The findings from research body Juniper estimate that as a result mobile music revenues will top $14 billion (GBP7.5 billion) worldwide by 2011 with Europe expected to contribute 27 per cent to the total.
Juniper research director Bruce Gibson said: Until now ringtones have a dominated mobile music but the balance is shifting. Full track downloads have been the central offering of many 3G service launches around the world. As 3G usage gathers pace the mobile music market is preparing to enter a new growth phase.
Juniper predicts that between 2006?2011 total revenues from mobile music services will see the market share for ringtones fall from 81 per cent to 51 per cent with full track music downloads rising from nine per cent to 32 per cent.
Gibson added: Ringtones wont die away far from it. We believe that continued product innovation within the personalised product sector will ensure ringtones remain popular for the foreseeable future.
Tesco will offer a range of removable memory cards in a deal thought to be worth GBP6 million over 12 months.
Tesco memory card buyer John Andrew said: Our long term aim ? to be as strong in non?food as in food ? will mean we can offer the same quality range and price for our customers as we do in our food business.
He added: Our own?brand and branded memory are a key element in our expanding electrical lines. Our photo team has utilised Cataluss product and market knowledge in selecting the new range of removable memory cards.
The range includes 128MB and 256MB Secure Digital memory cards 256MB Memory Stick PRO Duo and 256MB xD Picture cards for cameras music players and camcorders as well as mobiles.
The golf package allows users to capture their golf swing on?screen and the analyse and improve their game with a split?screen swing comparison.
Nokia vice?president of multimedia sales and channel management Mads Winblad said: The combination of fantastic video quality and ability to analyse your golf swing with a device thats always with you is going to appeal to golfers who want to use the latest mobile technology to improve their game.
The golfing application will come pre?installed on special editions of the N93 handset available from Nokia stores. A Nokia spokesman added: Golfing partners can take it in turns to film each other. Then they can play back the video and the software will assess their swing and help them improve.
Nokia Nseries is also the official sponsor of the European PGA Tour for 2006 and 2007.
Mobile users can now text their requests rather than phoning the call centre to get a more prompt response to their query.
Mark Evans innovations director of 118118 owner The Number commented: The number of text requests we receive at 118118 from mobile users who assume that were available as a text back service has surged to thousands a day. Until now we couldnt help. Now we can.
The service will be operated by the same staff who take calls for 118118 and text message responses will not be automated.
Evans added: We hope the Text Back service will make it even easier for people to have all the benefits our trained operators can offer from simple numbers to price checking train times and cinema listings.
118 118 ?Text Back will cost GBP1 from all mobile networks. If the listing is not located users receive a free text notifying them that the number is not found.
The service will be initially used on specific train routes with the plan to roll out the system to include other lines if successful.
Customers buying selected ?Bargain Berth tickets online for the Caledonian Sleeper overnight service between Scotland and London can now opt to have their ticket details and confirmation sent by text message to their mobile phone.
First ScotRail commercial director Peter William said: Most people have a mobile. This service means they can book their berth on the Caledonian Sleeper online and have confirmations sent to their phone. No paperwork no cost and no fuss.
Passengers simply turn up for their train show the text message to train staff and climb aboard.
The system has been set up in association with Derby-based Internet software company ICE Alliance.
ICE Alliance managing director Brian Gibbons said: Weve tested the service on many different computer platforms and its worked perfectly every time. People can have confidence in booking their tickets in this way.
O2 is now the UKs most competitive network on pricing due to its decision to remove roaming charges in Europe according to analyst house Pure Pricing. According to the analyst house the network is saving its customers up to 9 per month compared to an aggregation of tariffs from other networks.
Pure Pricing director Jo Lynch said: Propositions such as this and Vodafones Passport offer are reducing the uncertainty and overall costs associated with roaming. O2s offer can save customers between 2 and 9 against the other networks.
However this praise is countered by Lynch noting that the monthly charge customers must pay to take advantage of the deal means they have to know in advance how they will use their phone when roaming to guarantee some level of saving.
The deal will give 3.5 million 3 users access to programmes such as Coronation Street and Love Island.
3 chief executive Bob Fuller said: The partnership with ITV is a natural step for 3. We aim to build a complete mobile platform that meets all of our customers communication and entertainment needs on the move. It offers the first true mainstream experience of mobile TV and adds a new dimension to the traditional way our customers watch TV.
The service will be available from the autumn. Full details of the offer will be announced nearer the time.
Outgoing ITV chief executive Charles Allen said: This makes the ambition of fully streamed mobile TV a reality. Today is a real milestone in the development of TV on the go and with ITVs new broadband channel coming soon viewers will be able to access ITV content where when and how they choose.
Oranges Enable online credit-checking and registration system has crashed repeatedly and dealers have been forced to use Oranges Telereg phone system to log new customers and upgrades. But dealers have complained that Telereg has been equally troublesome and that they have had to queue for up to 25 minutes before being cut off and forced to re-dial.
One source said: Customers have been waiting in store for over an hour while weve attempted to put them through Enable and when thats crashed weve been forced phone up and wait for 25 minutes only for the line to go dead.
An Orange spokesperson said: For the past few weeks we have had a number of system issues that have caused long call queues into certain parts of the business.
l Meanwhile Orange confirmed the exit of head of independent retail Chris Hough last week after Hough applied for voluntary redundancy at the end of last month. Hough has accepted an interim directorship at Orange distributor Mainline.
Orange also confirmed the appointment of former Wanadoo sales director Steve Heald as Houghs replacement. Heald will be responsible for both mobile and broadband sales across dealer distributor and high street channels.
The Comedy Channel was first launched in the UK in July last year through media specialist Mobile Streams.
The channel offers Vodafone customers access to comedy content from comedians like Peter Kay and Tim Vine as well as Wallace & Gromit animation from Aardman.
Vodafone Ireland content services manager Sarah Chapman said:
We chose Mobile Streams as one of our main comedy partners following the success of the Vodafone UK service. It has extensive knowledge of the complexities of creating and maintaining a comedy channel for mobile.
She added: We also believe that this content will have strong appeal for our customers giving them access to bite-size entertainment on the move.
Nokia aims to grap a slice of the SatNav market by buying Berlin-based mapping and routing software provider gate5.
The deal was agreed at the beginning of September. Nokia executive vice-president and general manager multimedia Anssi Vanjoki said: The personal navigation device market is in a rapid growth phase with the global market expected to reach 15 million units in 2006 compared with eight million in 2005. By integrating maps and navigation capabilities into our devices Nokia will participate in this growth.
gate5 was founded in 1999 and offers mapping and navigation software to third-party SatNav devices. All applications are extendable with more than 5000 city guides travel guides or services.
Nokia will continue to support existing gate5 customers and platforms including Symbian Linux Windows Mobile Palm and Java.
Nokia plans to add mapping capabilities to devices such as its Nseries range and large display personal devices such as the Nokia 770 Internet Tablet.
The company expects to complete the acquisition by the fourth quarter of 2006 subject to regulatory approval.