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Your Comms parent United Utilities will gain a 21 per cent shareholding in Thus as a result.
The move is part of a strategy to move beyond fixed-line said Thus chairman Phil Rogerson.
It coincides with a decline in demand for traditional telecoms services and an increase in demand for more innovative next-generation services.
United Utilities put Your Comms up for sale in December after the division reported a half-yearly operating loss of 11.8 million and a drop in turnover of 11.5 per cent to 98.2 million.
Reasons given for changing phones include the need for more up-to-date features (28 per cent) better tariff deals (19 per cent) new brand (eight per cent) smaller and lighter phone (nine per cent).
The figures come from responses from 1000 adults and 347 children who were quizzed by MORI.
The report also says 22 per cent of users own a mobile phone for more than a year and 10 per cent own one for more than five years.
At least 21 per cent of people questioned said they were still unhappy with the quality of calls they receive. Of the people questioned who are non-users 25 per cent said they were put off by the perceived high cost.
Symbian said it wanted to enter lower cost higher volume market segments.
Symbian CEO Nigel Clifford said: Symbian is focused on driving down the costs to our customers. My initial discussions with our customers and partners are very positive.
The cuts bring the cost down from $7.25 ( 4.17) per unit for the first two million handsets sold to as little as $2.50 per unit. The new pricing comes into operation from July.
The Symbian members hope to displace Microsofts Windows CE as the world standard operating system for Smart Phones and Communicators.
Motorola understands the value of partnerships to help enable the growth of industry through standards said Merle Gilmore president of Motorola Communications Enterprise.
This will be of interest to manufacturers of GSM phones who found themselves enmeshed in legal wrangles over use of Motorolas GSM patents.
The press advert which carries the tag-line The Internet wherever you are depicts someone holding a mobile and searching for the latest fashion while a fashion show is depicted in the background. Orange complained that T-Mobile only has geographical coverage of only 86 per cent of the country.
The ASA upheld the complaint on the grounds that the phrase was misleading even though T-Mobile pointed out that the ad featured a subject to coverage disclaimer.
According to reports from some of the leading distributors including MoCo Cell Link and Fone Logistics the network s most popular tariffs are being taken up in unprecedented numbers.
T-Mobile s Relax 200 was MoCo s third most successful tariff of the month while U-Fix off-peak 750 and 100 scored third and fourth respectively with Fone Logistics.
However 3 fought back with a new deal on the LG Muse UA80 which added 50 to the commission. It also scored highly with the two distributors dealers over its Video Talk and Text tariffs.
3 s VTT 700 was the top tariff in January for Fone Logistics and the fourth most popular with MoCo s customers.
A MoCo Cell Link spokesman observed that this was because it is the only VTT tariff that offers half-price line rental for six months.
3 s VTT tariff also scored as the third-highest seller with Anglia Telecom although a spokesman said that most of its dealers had scored better with business tariffs than consumer in January.
Orange was also strong scoring as the top tariff for MoCo with its Value Promise on the O2 400 tariff and coming second for Fone Logistics with its any network anytime 200 offering.
T-Mobile wouldn t have come in third six months ago noted MoCo head of communication and operations Harvey Alexander. It would have been fifth or not on the scale at all. It s got there because of a consistent price book competitive commissions and good stock allocation.
Grouptrade has been servicing the dealer market for years he said. I m looking at its overall strategy and hopefully filling some of the partnerships that may be missing with networks and manufacturers.
My role is to assist in growing its position by the introduction of strong partners new products and possible acquisitions.
He admitted the loss of Euro Cellular had hit him quite hard .
I took some time off and about a year ago started doing some consulting and waited for the right position. I ve known TAP for a long time and kept in touch.
However Donaldson said he had learned a lot from the demise of the company.
One of the big factors with Euro Cellular was content. We had things in place four years ago that in the past year have become commonplace. The industry is ready for a number of new products and content-driven services.
The firm said it had sufficient evidence to pursue the action and that it had instructed specialist counsel to draft a letter to Customs.
Customs will be given up to 14 days to respond. If HMRC doesn t concede to all the points set out in the letter the firm said it would issue it with proceedings.
Dass Solicitors said it had in its possession numerous letters from banks which are almost identical indicating that a policy against mobile telephone and CPU traders exists and that there has been co-ordination between Customs and the banks .
Dass Solicitors also claimed to have a witness statement about telephone conversations involving a senior HMRC official which confirm the policy.
A Customs spokesman said: We do talk to banks and give them a profile of the types of accounts that could be of concern and be considered for reporting under the Proceeds of Crime Act 2002.
It is Customs view that whether commercial banks wish to continue to hold traders accounts or decide to close them is a commercial decision for the banks to make of their own accord based on their own risk analysis.
Alias Dass partner at Dass Solicitors said in a statement to traders:
We are proposing to bring an action against HMRC by way of judicial review for adopting an unlawful policy of putting pressure on the banks to close the accounts of mobile telephone and CPU traders.
A spokesperson admitted the network was planning to launch a new business tariff but declined to elaborate. However he said that Flext was part of a bigger picture and stressed that: This is a customer service war not a price war.
The move comes after favourable dealer reaction to the new Flext tariffs which will be launched through the independent channel as well as T-Mobile channels on March 1.
Flext is based on the amount spent each month rather than bundling voice minutes or texts. A customer pays a fixed tariff that they can use on whatever mix of minutes texts voicemail and picture messaging they want. Call rates start at 3.9p a minute with texts at 1.94p each.
For example Flext 35 cost 35 a month and gives 900 minutes of talk time or 1800 texts or any combination of these. Voicemail is 10p a minute and picture messages are 20p each.
Flext customers will automatically be sent a free text message each week telling them their running balance. Every six months they will also receive a BestPlan check-up to see if they would be better off moving up or down the Flext tariff scale which runs from 20 to 75 a month.
T-Mobile UK managing director Jim Hyde said T-Mobile would promote Flext via a 10 million-plus advertising and promotional campaign that kicks off next month.
We intend to grow our market share and simple fair value to customers is at the heart of this. Mobile costs are too high; tariffs are too complicated and rigid and customers often feel ripped-off when their actual bills frequently exceed what they think they d signed-up for. This is no way to encourage loyalty and usage.
Dealers reckon Flext has a lot of mileage. Sajid Abubaker of Capital Connections said: The new T-Mobile tariffs are superb. It is going for connections and targeting 3 and it will ruffle a few feathers. Flext is a fantastic concept. For 35 you get 180 credit. It s an absolute winner.
Jas Singh of west london-based chain Microline added: Flext looks good. Combining one monthly cost to spend on what users want is an attractive proposition. Lots of customers have wastage and this will be a way to counter that as well as bill shock. I think it should be good news and T-Mobile will be putting extra money in it as it will want to push it.
l This week T-Mobile announced the launch of two pink handsets. The Nokia 6111 and the LG C3300 are both exclusive to T-Mobile for a limited period.
Gary Bridger of Airwaves Communications said:
Commissions have been slashed because call centres are ringing people up offering them a 10 per cent discount to re-sign their contract and not telling them they won t get a handset with it.
He added: Call centres are being economical with the truth. Like all things Orange it was a good idea that was never properly tested out and now it s been abused. It just created confusion.
Paul Leonard of Sprint Communications commented: It s a good idea in theory but because it was an upgrade without a phone it did leave it open to abuse. In practice I don t think it has achieved what Orange wanted it to do.
He added: I think this change in commissions is its way of addressing this. Commissions are like a tap it turns things on or off.
Another dealer said: They ve taken the commissions out of no kit upgrades and it has made it impossible for dealers to sell it.
In a statement Orange responded:
Following a commercial review we have now decided to reduce the commissions on this non-handset upgrade activity. The loyalty programme is ongoing and will continue to provide dealers with innovative commission opportunities.
l Meanwhile there is a question mark over Orange s long-running Orange Value Promise (OVP) scheme. One dealer said: OVP is being slowly killed off. It s not as lucrative as it used to be and Orange is not putting a lot of money into it.
An Orange spokesman remained non-committal about the future of the longstanding tariff.
We have no plans at present to remove OVP he said but like all businesses we are constantly reviewing our offers and making adjustments where necessary for commercial reasons.