Eircell extends service to Northern Ireland

The Eircell products which will go on sale next month include Ready to Go 087 GSM mobile phones and Up-Front an off-the-shelf style option which includes the cost of an annual contract and includes ten minutes air time per month.

Also on sale is a specially designed Eircell SIM Pack which means customers can just switch the SIM card in their handset with the Eircell SIM when travelling to the South.

The SIM pack enables customers to sign up to any of the Eircell Eirtime options. The decision stems from detailed research showing how people living in Northern Ireland particularly those who travel to Dublin for business reasons on a regular basis are incurring extra costs in terms of roaming charges from their usual UK mobile service provider.

Up to this point this was the only option available to those needing to use mobile services.

Even holidaymakers travelling to Eire at weekends pay large roaming bills. For instance Northern Ireland customers currently roaming with their mobile phones in the South are paying up to 54p a minute to receive a call 30p a minute to make a call in-land and 89p a minute to make a call back to the UK. Incoming calls are free.

Eircells Northern rep Elizabeth Doherty said:

It makes sense that our services in the Republic are made available to those who travel throughout Ireland

Tandy adds Cellnet tariff packages to its existing range

This is a result of its recent acquisition by The Carphone Warehouse. Cellnet packages to be sold by Tandy include U at 69.99 Easylife at 89.99 and a 12-month package at 129.99.

Around 35 per cent of Tandys total sales in the last quarter were for mobile phones giving it almost four per cent of the UK market.

PocketPhone Shop gives its customers The Truth

The first leaflet in the series is about mobile number portability and explains how and what is involved for people who want to change.

The PocketPhone Shops Truth Campaign aims to ensure that consumers are aware of all the facts and the new leaflet outlines all the factors that consumers should be aware of when considering changing to a new operator says a statement from PocketPhone Shop.

The company is so confident it is giving correct advice about portability that it says it will give any customer who decides to switch networks 100.

The leaflet explains how dual-band phones work and gives a list of dual-band models currently on the market.

Cambridge firm stakes claim to new GSM market

The company will be launching is Cursor system after a trial with Maxon in the summer.

The Cursor technology piggybacks on to any GSM network and is said to track the position of a GSM phone to within 125m or better.

In the USA all mobile phones will by October 2110 have to be able to identify the users location for emergency calls.

Cursor uses existing GSM network infrastructure to determine the phones location after a call to selected service providers such as vehicle roadside assistance and travel information services.

It requires only a software upgrade to the phone. CPS expects this upgrade to cost little or nothing extra.

Maxon will bring out the first Cursor-equipped phones. Under the terms of its deal with CPS at least 500000 Maxon phones will be fitted with Cursor.

The Maxon handset deal ensures were well on course to deliver Cursor on schedule said Cambridge Positioning Systems chief executive Chris Wade.

Now we can focus on the applications that will use the location technology and resolve the marketing proposition.

CPS is a venture-capital-backed organisation formed in 1995.

There are now 150m GSM users

EMCs figures confirm all our expectations about the massive and growing success of GSM said Alan Hadden president of the Global Mobile Suppliers Association.

GSM will shortly deliver new high-value services and offer a clear migration path to support third generation multi-media services.

Orange invests in anti-churn system

The company offers a product called Churn Prophet that identifies characteristics of subscribers who have cancelled in the past. The resulting profile is used to predict which subscribers are likely to cancel in the future.

While it is impossible to eliminate churn Lightbridge helps transform data into actionable customer intelligence says the company.

Ex-Vodafone man on theft charge

Brian Jordan (26) was remanded in custody charged with causing grievous bodily harm to a Ben Holland-Martin with intent to harm him at his home in December 1996.

Jordan who also worked as a club bouncer is also charged with robbing Holland-Martin of his BMW cash credit card and his fathers war medals.

Ericsson comes up with new names

The A-R-T naming system has been conceived to help dealers and customers differentiate Ericsson phones.

The A-Class will be positioned at the lifestyle and value-for-money end of the market.

R-Class kit will be high-performance products carrying the latest functionality. T-Class will be the small phones where the emphasis is on design. Within these families a combination of numbers and letters will communicate differences between each class and product range. High numbers will be used for later models with more features.

Dealers will quickly familiarise themselves with the Ericsson A-R-T naming system. The system is also designed to help Ericsson introduce new products quickly and to establish a market communications investment system that will last beyond the individual products life said Keith Westcott MD of Ericsson Consumer Products.

Wimbledon dealer The Phone Shop goes bust for 481K

Trade creditors include Banner Telecom ( 6754) European Telecom ( 5878) Fone Range ( 1034) Hugh Symons ( 1016) and Kondor ( 1050).

The biggest creditors are BT ( 213000) Inland Revenue ( 162000) and Customs and Excise ( 57000).

The Phone Shop Communication Centres was set up in March 1997 by director Paul Butler. Another director Guy Houghton resigned in October 1997.

The Phone Shop claims its troubles started in September 1997 when it set up a direct sales operation and took on extra staff.

But high staff turnover and insufficient management control caused this division to trade at a loss for many months until a year later when it was radically overhauled.

The company had also been hit hard by commission clawback of nearly 90000 from Securicor Cellular Services. A further 60000 was lost by a breakdown in relationships with sub-dealers and franchises.

Another 60000 was lost when the company opened a shop that operated both as a mobile phone dealer and computer retailer.

The shop in Worcester Park started racking up losses almost immediately due to difficulty in recruiting sufficiently skilled staff.

Two former employees were charged and convicted of theft of stock but the stolen equipment was never recovered. The shop only moved into profit last November when the computer sales side was shut down.

The Phone Shops bankers clamped down on the company after a 73000 cheque issued by a very reputable debtor had to be represented after at first bouncing.

A further 50000 of bad debt meant that the company was insolvent even though it had since turned itself around. BT and Customs and Excise agreed to a voluntary arrangement and an undertaking to repay debt from trading profits within three years but the Inland Revenue vetoed this.