Every phone bought in the sale on April 14 will generate a donation to the charity which supports research into Adrenoleukodystrophy a rare terminal brain disorder occurring mainly in boys.
The initiative was started by Midland chief Mark Liley who has two sons affected by the disease.

Vodafone is believed to be concerned about alleged high levels of churn. The network has apparently decided the situation is no longer acceptable.
"For Vodafone to reach this conclusion like this the churn must be 40 per cent plus" said a source close to Vodafones UK management team.
According to the source Vodafone now wants to terminate this arrangement with CPW and bring its users back under its own management. It has invoked a six-month notice clause.
Vodafone declined to comment. No one from CPW was available at time of going to press.

Distributors claim connections to Vodafone tariffs have continued to falter over March since the network decided to pull up to 100 out of new contract commissions just before Christmas.
Consumers seem to have migrated to similar offerings from O2 such that one distributor said he didn t expect any consumer revenues to go to Vodafone through the indirect channel after the next 12 months.
Vodafone is very plainly not in acquisition mode said a spokesman for Fone Logistics. The new connect model is non-existent and consumer business is through the floor. Even on B2B Vodafone appears to have reached its budget threshold. There won t ever be the same amount of money from Vodafone in consumer as there was in the past. That part of the business may be non-existent within 12 months.
A spokesman for Anglia Telecom agreed that business through Vodafone had been noticeably bad since the reduction in commission and that customers had been favouring comparable O2 tariffs through March.

The new tariff has been far and away the most popular choice for consumers throughout March.
T-Mobile is giving a 25 per cent discount on all Flext tariffs and slashing prices on handsets through its stores and online.
One dealer observed that the tariff discount meant a consumer could make a saving of 300 over three years on Flext 35 one of the most popular variants.
Every connection is costing T-Mobile 100. There s no chance of getting that back. Why is it devastating the market? he said.
Another dealer admitted that one of his London stores had been suffering. T-Mobile has launched a great tariff and it is devaluing it straight away he said.
A spokesman for T-Mobile denied the network was undermining its dealer channel.
It isn t unusual for networks to offer great deals direct he said.

The network managed to increase the global base to 10 million in line with forecasts but a spokesman confirmed that once the sale of the Japanese business to Softbank goes through the live! 3G base will fall by 2.7 million. This does not include business 3G customers.
Vodafone chief executive Arun Sarin said: This is an important milestone for Vodafone and I am very pleased we have achieved our target ahead of time.

The Samsung D600 goes on sale at The Carphone Warehouse on April 1. It is unclear when supply of the product will be made available to independent dealers through Carphone distributor Hugh Symons.
We are happy with the level of commitment on both sides said Samsung director Mark Mitchinson.
We expect the exclusivity period to last quite some considerable time. It is not a short-term project.
A Carphone spokesman added:
Samsung is manufacturing the chrome D600 just for Carphone across Europe. The deal is for an indefinite period. We will take a large supply to meet demand.

The supermarket will offer to connect customers to network contracts in two specialist Telecoms Centres from April. It will open a third Telecoms Centre in the next few months and roll out contract connections to around 120 stores over the next 12 months.
Dextra/4U has extended its existing contract with Tesco to handle the new airtime connections.
Vodafone Orange O2 T-Mobile and 3 contracts will all be available at Tesco stores.
Tesco will roll out the 10 best-selling handsets alongside selected monthly network tariffs. Handsets include the Motorola PEBL Motorola RAZR and Samsung D600.
Tesco Telecoms CEO Andy Dewhurst said: Customers don t feel comfortable in traditional phone shops. They feel pressured and find the process complicated and time consuming. They want someone to edit the hundreds of tariff options.
Customers will receive up to 300 Clubcard points a month which are redeemable for air miles meals out and holidays.
Asda confirmed this month that it had also started offering contract phones in selected stores through Dextra/4U.
l Tesco Mobile claims its new Extra pre-pay tariff offers the cheapest cross-network rates on the market. A 15 monthly gives a flat rate of 10p a minute to any UK landline or mobile and texts for 5p.

The figures lodged at Companies House concern trading to the end of 2004.
As well as its remit to promote 3G technology the chain bid to provide bill payment facilities and retail PSTN equipment when it paid 32.5 million for a number of outlets from former state-owned monopoly Eircom in May 2003.
Sales of 13.6 million were reported for 2004 but it made a loss of 1.7 million in its first seven months of trading. 3G s accounts noted that shareholders have agreed to continue supporting the company.
The chain has 21 outlets in Ireland and the directors statement indicates further expansion is planned.
The majority shareholders are Tony Boyle and Michael McGinley better known for their involvement in Dublin-based Sigma Telecom.
While the company retails product for Eircom Meteor 3 Ireland and O2 brand leader Vodafone is absent. It makes up for this by selling wired and DECT handsets along with lifestyle products such as digital cameras and MP3 players.

The conference which features keynote addresses from Carphone Warehouse founder Charles Dunstone and 3 CEO Bob Fuller will examine how 3G products and services will make the transition to mass-market acceptance.
Conference topics include drivers for successful 3G handset design and marketing and how to interpret customer insights and transform them into relevant service offerings.
O2 sales director and keynote speaker Mark Stansfeld who will speak about i-mode in the UK said: Understanding customer needs is imperative. And this is an ideal opportunity to look at the way customers are going to use data services and content areas.
Another conference speaker LG sales head John Barton added:
Given the current and growing emphasis on 3G products and services from both manufacturers and networks it is an ideal time to review what the customer truly wants from the 3G experience.
This Mobile News conference comes at the right time and I look forward to hearing the views of leading figures on these crucial issues.
Full agenda and booking form on page 43

Yes managing director Keith Curran told Mobile News that the Yes management team had put together a detailed business plan over the past 12 months that wouldsee the Manchester service provider align itself even more closely with Vodafone. Its relationship with its MVNO partner T-Mobile will be reviewed and possibly curtailed.
Curran said: We are not turning red. Vodafone is not going to suck us in. Vodafone wants Yes to continue doing what it is already doing and what it does well. We can look our business partners in the eyes and say that now.
According to this five-year plan we have ring-fenced their customer bases. Everything stays the way it is now in the Yes Telecom environment. Nothing gets sucked up.
He added: For T-Mobile the future of the MVNO depends very much on the management team here applying sufficient focus to it. T-Mobile has told us that if the management team s time is taken up with the new project then it will respect that but that it has to look out for its own interests. T-Mobile has said that if the right input and drive doesn t go into the MVNO project then it will look to re-evaluate the situation.
Yes Telecom sales and marketing director Simon Howitt predicted that Yes Telecom s active dealer base would rise to around 300 from the current level of 220 over the five years. Growth will be split 50:50 between traditional voice and mobile data solutions.
Curran said: The faster we grow the more investment everybody will be required to put in to sustain the growth. But the support from Vodafone isn t just about the money. It s about access to information and certain Vodafone products and services.
The five-year plan dubbed Project X was put to Yes dealers at its business partner forum in Northampton last week.
The deal with Vodafone is expected to be finalised in the next three months.
See feature page 22