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The idea is to give JWE customers a converged mobile and fixed service with a single bill. ADT is being renamed JWE Communications.
The companys managing director Nigel Adams remains with the company and is expected to join the main board in six months in charge of JWE Telecoms fixed line services.
A key feature of our short-term strategy is the development of our ability to offer converged fixed and mobile services and product. The acquisition of ADT is a significant step forward in that direction and one from which we can build a leading all-round telecommunications operation said JWE chief executive Tony Farmer.
JWE has had its share price pushed below 1 lately as the City responded badly to a recent profits warning.
A total of 350 Brightpoint employees around the world are to lose their jobs.
The UK closure follows disastrous losses made by its UK trading division which was closed down last year. The company was never able to make up the lost revenue.
Brightpoint will also have to write off the 8 million it reportedly paid a year ago to buy distributor and service provider WaveTech.
The abandonment of the UK can only mean good news for ex-WaveTech director Kevin Brummitt who will probably now be free to re-enter the UK distribution business free of any anti-competitive restraints.
Only last month Brightpoints European president Anders Tortstensson told Mobile News the company was committed to its UK business and would be looking for network contracts.
Torstensson is believed to hold one of two executive vice president positions to be eliminated
The official Brightpoint statement says:
The Companys operations in the United Kingdom have encountered increased competitive pressures from trading companies (who buy product from sources other than the wireless equipment manufacturers and sell the product to wholesale customers other than network operators or their dealers or other representatives) and a continuing trend in the United Kingdom of network operators dealing directly with handset manufacturers.
The Plan includes the complete disposal of operations in the United Kingdom including the sale of its airtime reselling business completed in June 1999. It is currently planned that the remaining operations in the United Kingdom will be discontinued no later than July 31 1999.
An informed trade source told Mobile News:
Brightpoint could so easily have been a major player in the UK given the manufacturing accounts it enjoyed. This was not the case. The blame has to fall upon the shoulders of Torstensson. His fundamental decision to close down the trade division without securing a replacement for this revenue was a major mistake. The carried-forward losses made it virtually impossible for them to make a profit. Brightpoints business in the USA remains intact. But analysts in the USA are eagerly awaiting future results.
Brightpoint UK reportedly made a 500000 profit in one month but lost it all soon after with an abortive deal involving around 44000 Nokia Ringo phones understood to be languishing in the companys warehouse.
Brightpoint says there will also be a significant restructuring of Brightpoints China operations. Brightpoint admits it has had problems getting adequate supplies of handsets which coupled with a difficult competitive environment and disappointing joint operations has made its China operations unprofitable.
Brightpoint will exit its two joint operations in China and intends to develop a new strategic alliance. It is also jettisoning its 67 per cent interest in a Hong Kong-based accessories company and are axing operations in Argentina and Poland which were not performing to the Companys goals due primarily to scale and market factors.
The Taiwan presence will be scaled down by closing certain facilities. The distribution centre in the Netherlands will also be shut leaving the distribution centre in Germany to handle this region.
The restructuring and closures will cost Brightpoint from between $75 million to $90 million in the write-off of goodwill and investments accounts receivable inventory and fixed and other assets related to the closing of the divisions and redundancy payments.
Some analysts are mooting that a merger between Brightpoint and CellStar would make strategic sense for both parties.
The consortium will be known as Orange a.s. The other consortium member is GiTY a Czech IT and telecom company.
If the bid for the first and only GSM 1800 licence is successful the new company promises to create up to 2000 jobs over five years in the Czech Republic and provide the latest in telecoms training.
Orange also plans to locate offices and customer call centres in locations including Prague Ostrava and Pilsen.
Judge Anthony Ensor told him there had been a real possibility that the British Airways flight from Madrid to Manchester last September which had 91 people on board could have been at risk.
The court had heard that Whitehouse an oil worker repeatedly refused to switch off his phone after being spotted with it on the Boeing 737.
Although he made no airborne calls experts said interference from the phone could have sparked an explosion or affected the aeroplanes navigational systems as it flew at 31000 feet.
Whitehouse was first asked by cabin crew to turn the mobile off after he was spotted typing I love you onto the text face.
When told it might interfere with navigation he replied: Why? Are we going to get lost?
Sentencing him Judge Ensor said:
You had no regard for the alarm that would be caused to passengers by your stubborn and ignorant behaviour.
The Judge said Whitehouse had treated the aircrafts pilot David Travis with arrogance and disdain when he refused to hand over his phone.
Any sentence must not only punish you but act as a warning to others who might be inclined to behave similarly he said urging the Civil Aviation Authority to conclude investigations into legislation specifically banning mobile phones on planes in line with laws in the United States and Germany.
Proliferation of ownership of mobile phones and an increasing number of reports from pilots of electro-magnetic interference makes this a priority he said.
Whitehouse is the first passenger to be prosecuted under the 1995 Air Navigation Order (see phones on planes Feature).
This puts the Finnish mobile phone manufacturer ahead of Mercedes (12) Nescafe (13) and Gillette (15) and other household names such as Sony Kodak and Nike.
Coca-Cola is the top band followed by Microsoft and IBM.
Nokias rivals Motorola and Ericsson do not feature at all in Interbrands league table.
Five years ago it would have been almost unimaginable for Nokia to be sitting alongside such long-time established global players as McDonalds and Mercedes Benz said Nokias UK and Ireland head of marketing Alison Brolls.
For the last few months BTCellnet has been re-evaluating its involvement with the Scheme and was apparently on the verge of pulling its support and 200000 or so of funding.
The FCS receives support including financial support from all sectors of the industry. But the lions share of the money required to keep the inspectors on the road and the level of criminality at a (sometimes barely) manageable level comes from Vodafone Cellnet One 2 One and Orange.
The Scheme is paid for by contributions from all the networks and cant work without the involvement of all four. If BTCellnet had chosen not to continue supporting the Scheme it could not have been anywhere near as effective say industry insiders.
Im extremely pleased the uncertainty has ended said FCS chairman Jonathan Clark.
I had heard they (BTCellnet) wanted the Scheme to be extended to be more involved in fraud and that pleases me. The Scheme is run by the industry which sets the rules.
This is an industry-wide Scheme and it can only work by everyone working together.
Clark paid tribute to the Crime Prevention Inspectorate staff who kept on with their jobs and brought in even more spectacular results through a period of uncertainty.
In May BTCellnet said it had been reluctant to commit significant additional resources to the FCS without having a stronger understanding about how the FCS would structure itself and deliver the objectives that would inevitably accompany increased resources.
The improvements take effect on 1 September and are the second major change announced so far this year. The changes contain a combination of more bundled minutes reduced call rates and lower monthly line rental. Medium to heavy users will receive increases in inclusive minutes each month varying from an extra 45 minutes on Vodafone 120 to an extra 2500 minutes on Vodafone 7500.
The most significant price cut will be enjoyed by customers on Vodafone 120 (formerly Vodafone 75) who will see a reduction in the price of peak calls from 28p a minute to 25p a min as well as 60 per cent more inclusive minutes. Customers on Vodafone 3500 and Vodafone 7500 will benefit from monthly line rental reductions of 11.50 and 39.38 respectively.
Vodafone will also now align its Group Saver Tariffs with the standard tariffs so that the bundled minutes are the same for both. Customers on Group Saver 60 and Group Saver 120 will receive twice as many inclusive minutes as at present.
Vodafones Group Saver range of tariffs enable customers to connect additional handsets for 15 and benefit from cheap local calls and calls to other Vodafone mobiles. Vodafone Business Tariff customers get a reduction in the peak calling rate from 16p to 15p from 1 September 1999.
Unused minutes from month one are available in month two. If still not used up roll forward to month three. If at the end of month three the minutes originating in month one remain unused they are subsequently lost.
The Bundle Rollover product will only be made available through service providers who undertake to register for the programme.
Fifty eight dealers were reported for serious breaches of the rules 20 notices of breach were issued and 39 arrests were made.
More than 100 intelligence bulletins were issued saving companies hundreds of thousands of pounds.
The Scheme has been successful in its own right but more importantly in the part it is increasingly playing in uncovering large scale and organised crime in the industry said FCS chairman Jonathan Clark at the FCSs AGM last week.
The operation of the Scheme is proving to be an essential framework for detecting and preventing a range of criminal activities detrimental to all careful and honest businesses in the industry (see Crime Prevention Feature).
Unveiling its six-month interim results last week Orange claimed it was now winning 46.6 per cent of contract customer growth and had achieved the lowest churn in the industry of 18.7 per cent. However as the proportion of pre-pay customers increased average revenue across the base fell 39 to 424.
Orange now has 2.96 million customers at the end of the period up from 2.16 million at the end of last year.
Overall market share increased from 16.6 per cent to 17.6 per cent. Contract market share increased 1.9 per cent to 18.4 per cent
Turnover at Orange UK increased 63 per cent to 645.5 million with network revenue up 62 per cent to 512.7 million. Operating performance pushed profit up 40.7 million to 46.2 million.
Orange has achieved record growth in customers and record growth in value. We added 800000 customers in the first half three times more than for the same period last year. This growth has continued in July and Oranges customer base is now 3.14 million said Orange CEO Hans Snook.
Everyday 50 has provided a major stimulus to the consumer contract market and today we have 173000 customers on this tariff.
The growth has fed through to our financials with Group operating profit up from 2 million to 36.9 million.
Loss before tax was reduced 65 per cent to 17.1 million or by 35 per cent to 32.2 million before allowing for an exceptional item.
We have maintained our network lead increasing our core base station sites to more than 5800. This gives us a 28 per cent lead over our nearest competitor and a 75 per cent lead over our weakest competitor.
Snook said Orange will also launch High Speed Circuit Switch Data technology which will increase data speeds from 9.6 kbits/s to 28.8 kbits/s equivalent to todays fixed line data rates and using advanced compression techniques take speeds up to ISDN levels.
Orange will sell wirefree radio cards which can be inserted into computers.
The network will also become an internet service provider. Its third-generation UMTS services will not become commercially available until 2003.
Orange also last week launched the Orange Developers Forum to gather experts to develop integrated wirefree products and services using data and messaging.
Dealers are being absolutely slaughtered by the Tescos and Asdas of this world who are just using a pre-pay phone as a sprat to catch a mackeral said JWE Telecom chairman John Weatherill.
I appreciate that it is difficult for the networks to intervene. But they ought to make it a bit more difficult for them to slash prices and use phones as a loss leader. Supermarkets are using mobiles as pawns in their own market share wars.
Unfortunately the whole mobile comms industry is going to have to suffer because of this. This latest development will be a killer for a lot of dealers unless the networks do something about it. It is in the networks interests to do something. If they dont the whole thing will back fire because at the end of the day the supermarkets dont give a damn. The networks have to look after the dealers today because dealers will be looking after the customers two and three years down the line when the supermarkets have lost interest.
We spend half our time answering questions from people who have bought phones in Asda and who cant or wont read the instruction book. Its costing us money and Im tempted to put the phone down on these people. So its costing us in profit terms and in time spent when we could be doing other things
The Carphone Warehouse managing director Charles Dunstone was dismissive of the supermarkets abilities to properly sell mobiles.
Its essential that customers are given independent and impartial advise. This is something supermarkets will never be able to offer. There are over 20 pre-pay packages alone.
Ahmed Rashid from Fones Etc in Ilford East London said:
They are selling the phones at much the same price as we are buying them. Either they are not making any profit on them or are buying them at much lower prices than us. We are prepared to price match if a customer tells us that he has heard of the offer. There must be a downside to the deal somewhere.
Either they have bought a load of old stock. Or they are selling a model is not very popular and that we would have trouble selling ourselves even if we could offer it at the same price or cheaper. Most pre-pay handsets are pretty ugly. People are prepared to pay a little more for a decent handset. Supermarkets cant offer a choice of pre-pay handsets and any advice on which is the best model.
Adrian Foot branch manager at Talkworld Bexleyheath added:
Im not surprised at all by this. Over the last few months the supermarkets have been jostling for position in this market and this was inevitable. They are potentially opening a can of worms here because they are taking on a product that is troublesome and that requires customer service that they are not geared up for.
How are they going to deal with phone returns warranty claims handset faults and most importantly give advice on a customers needs? I know local garage owners that have stopped selling pre-pay simply because they are fed up with all the hassle they get on a product which yields very low profit margins.
The networks talk about reducing churn but this price war will increase churn from contract to prepay and ultimately back onto contract again as customers become dissatisfied with a cheap handset and expensive call charges.
Steve Bellamy from Fleet Communications also believes that the pre-pay war will have a detrimental effect on contract sales:
The networks are creating their own churn by doing this and we feel that they are forgetting their existing contract customers in the process.
Its bad news for us because we cant match those prices but it gives us even more incentive to highlight the better value of contract deals and push much harder the contract side of our business. We will try to highlight our superior service and also match the right product to a customers needs. But if at the end of the day they only want to pay 39.99 or 49.99 for pre-pay phones then we are going to have to tell them where they can go and get it. I dont believe the claims that we are all buying this stock at the same prices although the networks say we are.
Vodafone spokesperson Corrinne Norris said:
Increasing distribution and outlets was always part of our strategy for prepay. Supermarkets are prepared to work on tighter margins. Multiples account for 60 per cent of the pre-pay market and more than 10 per cent of these are through supermarkets. We can cope with growth.
Oranges group sales director Gareth Jones told Mobile News:
No one can stop this happening It is inevitable. We cant influence the retail price. Our main interest is still focusing on getting the value sector of the market which we will continue to do. I dont believe the retail price point will impact our ability to do that. The value of the market will still come from the dealer channel. Thats why we always try and focus on that channel as much as we can. What will happen with pre-pay is you will see low-end handsets sold at those prices but better quality handsets at higher prices.
Dealers will continue to focus on the higher-tier handsets in the pre-pay range. You will get basic products in the self service environment such as supermarkets. But more sophisticated products will continue to be sold in the dealer channel Jones said.