Twig man branches out to greener pastures at Mazuma

Ex-Mobi Market co-founder and Twig executive Emeka Nwadike has joined Mazuma Mobile as head of commercial.

His new role at Mazuma is to support the business both domestically and to lead expansion into Europe said managing director, Craig Smith.

He moves from Twig which is being wound down after its latest finance round failed to complete. Twig developed an app which allowed customers to send in gadgets and other items for payment through the app.

Nwadike is a co-founder of secondary market reseller Mobi Market which was acquired by Twig in September, 2022.

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