Three’s new multi-media national ad campaign breaks today

Staff Reporter

July 21, 2023

Three UK has launched of a new ad campaign with the slogan , ‘Live Your Best Phone Life. The campaign appears across TV, posters, cinema, radio, social and retail

The multi-channel campaign follows research showing people spend an average a third of their waking hours on their phones. It is the latest iteration of Three UK’s ‘Life Needs a Big Network’ brand platform which launched in 2021,“The ‘Life Needs a Big Network’ campaign is showcasing ‘how Three understands customers and their needs’.

The campaign launches (today) (July 21) TV during shows, such as Riches on ITV1, Love Island on ITV2, Celeb Gogglebox on Channel 4, and Yellowstone on Channel with radio and cinema premiering today.

Three will riun 10 and six second TV cutdowns across Snapchat, Facebook, Instagram, Twitter, Tiktok, Reddit. This is followed next month with a content creator campaign following the #VanLife community.

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