Three has signed Ymobile as a new MVNO to offer data-only eSIM plans that can be bought through the Ymobile app without any contractual obligations
Ymobile offers five flexible, 30-day data plans. These are 2GB for £2, 5GB for £5, 10GB for £7, 50GB for £10, and 100GB for £15.
Ymobile is an MVNO brand from Ycorp which provides private-label digital services for brands and businesses to have their own mobile services and their own MVNO offerings. Ycorp manages all regulatory requirements,
Ycorp’s Founder and CEO, Mike Greaves said
“We are thrilled to introduce the UK’s first data-led eSIM MVNO. Ymobile addresses two key issues: the frustration of paying for voice and text features that go unused, and the environmental toll of physical SIM cards. Ymobile provides brands and businesses a way to engage with customers and employees We’re excited to see the impact of data-led eSIMs on the market”
Ericsson research indicates mobile network data traffic grew 25 per cent between Q1 2023 and Q1 2024, with the average smartphone user around the world now consuming 17 GB of data per month. This is set to rise to 42 GB by 2029. Ofcom data shows that the number of UK mobile-originated voice call minutes declined by 3.53 billion (8.5%) last year, while the number of mobile messages (both SMS and MMS) also fell by 1.72 billion messages (18.9%).