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Tech firm Purple WiFi recruit former BT chief executive Gavin Patterson

Saf Malik
December 6, 2019

Former BT chief executive will join Purple Wifi as non-exec director

Manchester-based tech firm Purple WiFi has announced the acquisition of former BT chief executive Gavin Patterson as a non-exec director.

Patterson had previously served as president of the Advertising Association and non-executive director at British Airways and now adds the fast-growing Wifi platform and analytics provider to his growing portfolio.

The software company offers a WiFi platform through which businesses can monitor their customer’s shopping patterns and habits.

Purple WiFi founder Gavin Wheedon said: “It’s a real honour to have Gavin Patterson join the board alongside Sir Terry Leahy and Bob Willett.

“Given Purple’s go-to-market is channel-based, and a large component of that is through telecoms, Gavin’s expertise will be invaluable in helping us scale up our existing relationships and helping us attract new partners around the world.”

Patterson added: “There is no doubt the analytics and engagement tools enjoyed by digital properties will soon be commonplace in physical spaces.

“Purple is leading the field having already secured some of the biggest brand names in the world. I look forward to helping on their continued global expansion plans.”

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