Sky has announced plans to open a number of retail stores across the UK.
It will be the first time in the 30-year history of Sky, that the company has a bricks and mortar proposition.
The first store is set to open in Liverpool on October 26, with further shops expected by the end of the year, with more next year.
The new stores will incorporate a number of services Sky offers its customers.
This includes pay TV, mobile and broadband products, with in-store advisors able to serve across the companies propositions.
These stores will feature an open-plan layout, which Sky says ‘will offer a new social hub for shoppers’.
Sky UK and Europe executive vice president and chief executive officer Stephen van Rooyen said: “Our new Sky shops are a great way for us to showcase the amazing benefits and customer service we have to offer new and existing customers.”
Sky has also revealed it has struck a deal with repair chain iSmash. As part of this deal, some of the shops will feature iSmash in-store, providing its repair service to customers.
“We’re proud to see our shops opening at a challenging time for the UK high street, and alongside our partners at iSmash, we’ll bring service, innovation and convenience all in one place, under one roof, at a time when keeping people connected has never been more important,” added van Rooyen.
Commenting on the tie-up iSmash founder and MD Julian Shovlin said: “We’re incredibly excited by our partnership with Sky and the launch of our new store in Liverpool.
“With both brands offering complimentary products and services, and an aligned approach to customer experience, we believe that this collaboration will bring tangible benefits to our business and customers.”
