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Scott Hooton takes on mobile director role at AO and Mobile Mobile Phones Direct.

Staff Reporter
April 4, 2023

Ex-Phones marketing chief Scott Hooton has joined online electricals retailer AO Mobile Director as Mobile Director including Mobile Phones Direct. He has been working in the background as an advisor to AO since it acquired Mobile Phones Direct in 2019.

He takes over from group services director Paul Dawson who has has been leading mobile alongside mobile specialists in AO’s commercial, trading and supply teams.

Before that, Richard Baxendale was the MD of Mobile Phones Direct and left in December 2019. He is now executive VP, Global Sales at Likewise.

Hooton has been in the mobile industry for around 30 years. As well as leading roles in Ophones4U he held senior positions with Carphone Warehouse.

AO and Mobile Phones Direct are now well placed to bring fantastic value, range and five star service to customers. I’m thrilled to be joining the AO team and excited to release the full potential of Mobile Phones Direct” he said.

Mobile Phones Direct does connections with Vodafone, 02 and Three alongside a full range of handsets from all major manufacturers. It was named uSwitch Reseller of the Year in 2022.

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