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Quick Mobile Fix sees 30pc rise in refurbished phone sales from Pokémon GO

Paul Withers
August 4, 2016

Mobile repair company sees biggest ever spike, with an average weekend uplift of 20 per cent during July

Quick Mobile Fix saw a 30 per cent increase in demand for its refurbished smartphones during the week of Pokémon GO’s UK release (w/c July 11).

The Ilford-based mobile repair service also reported an average weekend uplift of 20 per cent during last month. It did not reveal a breakdown in figures.

It said these spikes are likely down to Pokémon GO players investing in a second, more affordable phone to avoid theft or draining the battery on their existing device while playing the game.

From those refurbished phones sold during the Pokémon GO-attributed sales spike, the iApple iPhone was the most popular brand, with sales driven by three models: 4s 16GB, 5c 16GB and 5s 16GB. The average paid for these devices was £171.82.

Quick Mobile Fix marketing manager Sean Barber said: “We do see spikes in refurbished phone sales throughout the year, most notably during Cyber Monday and the Christmas period, but we have never experienced an uplift so clearly attributable to a gaming trend.

“Pokémon GO has clearly taken the UK by storm, so much so that serious gamers are getting organised with a second device. As well as minimising the impact of loss or theft, using a less recent smartphone is a clever idea to protect battery life, especially for iPhone users.”

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