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Retailers - Paul Withers
September 5, 2014
Clip available through a microsite promoted on the retailer’s Facebook and Twitter pages from this afternoon, which it says is a playful way to drive engagement with its current campaign
Phones 4u is launching an interactive video today to support its multi-million pound and biggest ever marketing campaign entitled ‘For the Future You’.
The retailer launched the push last month across TV, online, social media, print and out-of-home with the aim of driving home what the firm terms “brand truths”.
It admitted it had previously been guilty of not promoting its service offering as well as the products that it offers.
The ‘You to the Future’ interactive video will be available through a microsite that will be promoted through Phones 4u’s Facebook and Twitter channels from this afternoon.
Once the person inputs their location, name and a photo of themselves, they will be transported through a ride in the DeLorean time machine from the current Phones 4u ad.
It begins with the person’s location based on Google Maps data, before moving on a few years, where they are leading a celebrity lifestyle where their face is appearing on billboards and posters.
They are then transported 100 years into the future, to a world of hoverboards and flying taxis, before arriving in a post-apocalyptic world where they lead a successful fight to save the galaxy.
The video, which runs until the end of the year along with the ad push, supports Phones 4u’s ongoing #FutureYou social campaign, which asks its online followers “What does the FutureYou look like?”, which it said offers to support their personal journeys into the future.
The retailer has fulfilled 100 personalised requests to date, from delivering a new guitar to support a person’s music career, to offering someone the chance to visit a relative in Australia earlier than they had planned.
Phones 4u head of brand communications Caspar Nelson said: “The launch of our ‘For the Future You’ ad campaign marked a significant shift in the way we present the Phones 4u brand, evolving our position to showcase the knowledge and expertise of our people and their commitment to providing the best possible experience to our customers.
“Focusing on the qualities that set Phones 4u apart as the UK’s leading independent 4G retailer has already generated positive sentiment about the brand – our #FutureYou social campaign has reached around four million people in its first month alone and the new advert has received over one million views on YouTube.
“We’re now taking the ad concept to the next level with our ‘You to the Future’ interactive video, which is designed to be a playful way to drive greater engagement with the campaign, by delivering fun, personalised and shareable content – a further illustration of how we put the customer at the heart of every experience we create.”
