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Mobile Fun appoints new product and purchasing manager

Mobile News
January 4, 2013

Shiah Yoong previously worked for Tesco online and Halfords and will be in charge of the firm’s range of accessories

Online retailer Mobile Fun has appointed Shiah Yoong as its new product and purchasing manager.

Prior to taking the role with the accessories retailer she spent nine years in online retail, including with Tesco and Halfords.

Yoong will be charged with managing the firm’s product portfolio and will be in charge of Mobile Fun’s eight buyers and product specialists.

The company was recently put up for sale by MD Mohammed Hussain to aid its international expansion and now operates in 17 countries including the UK, Ireland, Italy, Germany, The Netherlands, Spain, Canada and the USA.

Yoong said: “Mobile Fun is a very successful company with ambitious goals, and I accepted this role because it is challenging and fast-paced with great responsibilities and opportunity for career progression. Not only will I be involved in delivering an excellent product range, but also maintaining Mobile Fun’s reputation by ensuring availability of the latest products as well as best-sellers.”

Hussain added: “We recruited Shiah to meet growing demand in the UK and internationally and, as a result of her eCommerce trading experience, we see her contribution as key to further improving customer satisfaction.”

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