AO joins the refurbished revolution
AO is to sell refurbished ‘as new’ mobile phones through its Mobile Phones Direct brand.
Staff Reporter
May 2, 2023
Interim CEO lands top job on a full-time basis following internal and external search for a replacement for Nick Read
Vodafone Group interim CEO Margherita Della Valle has been appointed to the £1 million role on a permanent basis.
She took on the CEO job on a temporary basis in December to add to her role as group financial officer filling in for Nick Read who left Vodafone in December.
Kester Mann, Director, Consumer and Connectivity, of analysts CCS Insight said:“Appointing a close aide of Nick Read to the top job suggests little deviation in strategy for Vodafone. This may not go down so well with people pushing for a fresh approach to running the embattled company, but it does give Vodafone a safe pair of hands during a challenging time. There will already be plenty in Margherita della Valle’s in-box. Middle Eastern operator e& is stake-building in the operator, talks on a merger with Three UK are ongoing and fresh discussions are underway in Italy with Iliad, according to reports.”
Vodafone Group Chairman Jean-François van Boxmeer said
“II am delighted to announce the appointment of Margherita as Group Chief Executive, following a rigorous internal and external search. Margherita has a strong track record during her long career at Vodafone in marketing, operational, commercial and financial positions
“Over the last few months as interim Group Chief Executive, the Board and I have been impressed with her pace and decisiveness to begin the necessary transformation of Vodafone. Margherita has the full support of myself and the Board for her plans for Vodafone to provide a better customer experience, become a simpler business and accelerate growth.”
Della Valle said her focus was to improve customer service and simplify and grow the business adding “Vodafone needs to change to reach its potential We know we can do better”.