Lyca Mobile has teamed up with HyperGram Technology in an innovative marketing partnership, as it continues to invest in its rebrand.
Lyca Mobile’s marketing activation promotes its new “endless” offer for customers which offers endless data, minutes and texts and connects people with a low-cost price and good value.
The 3D activation is an example of Lyca Mobile’s investment in brand and marketing.
The company launched its first ever brand refresh in 2021 which formed a key part of its three-year strategy to reposition its offer to customers and grow market share.
The 3D hologram marketing activation will run over four days at Kings Cross Station, and was previously held at Westfield London in November.
Cara Whitehouse, Head of Brand & Communications, Lyca Mobile says: “Our latest 3D hologram marketing activation is a way for us to showcase how Lyca Mobile is truly at the forefront of innovation and technology for telecommunications, not only with our latest products and offers, but also with our marketing efforts, which mirror the major transformation the business is undergoing.
“Since our re-brand in 2021, we’ve focussed heavily on customer-first differentiation and activity to increase market share. As more and more of us look to bring down costs, including on our mobile phone bills, Lyca Mobile’s offer only becomes more relevant and appealing.”
Bailey Young, Co-Founder of Disturbed Media Group says: “HyperGram has a strong reputation for connecting people to immersive holographic experiences that gather attention and that people remember.
“Technology is advancing faster than ever before and gaining the attention of the general public is becoming harder for brands. We introduced HyperGram in the UK, in the run-up to Christmas, to allow brands to break through the clutter and excite consumers in an innovative and interactive manner.”
