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48pc said they would actively search for a new provider
Over 70 per cent of Brits are considering switching mobile providers as the cost of living crisis causes people to save money, according to research by Lyca Mobile.
A further 65pc of contract customers of Vodafone, EE, O2 and Three stated the cost of living crisis has made them reconsider their phone contract.
Although 64pc said they felt loyal to their mobile provider, 41pc said they think they are overpaying for their current tariff.
Of those surveyed, 35pc say they only stay with their current mobile provider as it is too much of a nuisance to switch.
During the cost of living crisis, 58pc have said they would reassess their loyalty to the four main MNOs and switch to alternatives such as MVNOs which could help smaller providers.
Lyca Mobile chairman Allirajah Subaskaran said: “As households across the UK continue to be squeezed by rising bills and price hikes, consumers are increasingly frustrated and unafraid to ask the all important question: ‘Is this service giving me the best value of money?’
“This is shaking up the mobile services market, and beginning a move away from the big four to alternative providers that offer low value deals to suit changing consumer needs.
“Everyone should be able to stay connected, which is why Lyca Mobile is proud to deliver great value offers that give customers one less thing to worry about during these difficult times.”
Analyst comments
Uswitch.com mobiles expert Ernest Doku comments: “Millions of mobile users are guilty of falling into the trap of letting their mobile deal expire, meaning they are overpaying for being out-of-contract.
“This is especially costly if you are on a pay-monthly handset deal because it means you end up spending money on a phone that you have already paid off. During this time of unprecedented living costs, no one can afford to waste money in this way.
“If you are at the end of the contract on your current handset, consider switching to a SIM-only deal, which can cost as little as £3.95 a month.
“Before you switch, check to see how your monthly data allowance compares with your usage so that you can reassess your package and ensure any new deal suits your needs.”