Study reveals a third of UK consumers want to buy a 5G phone
Research from Amdocs reveals strength of 5G marketing but consumers lack knowledge of its broader services
Saf Malik
February 3, 2020
Mobile revenue dropped to £3.8 billion in 2019 from £5.4 billion
Despite LG Electronics reporting a record breaking sales year for 2019, its mobile division declined again as the vendor revealed that 5G is crucial to 2020’s strategy.
LG reported revenues of £40 billion ($53 billion) last year thanks to a strong performance in its home appliances division.
However LG’s mobile division reported revenue of £3.86 billion ($5.07 billion), which is considerably down on the £5.4 billion generated in 2018.
Fourth-quarter sales declined to £850 million ($1.12 billion) which LG blamed on a ‘sluggish’ smartphone market overseas.
LG said in its financial report that its ‘2020 mobile business improvement strategy hinges on the introduction of new mid to premium 5G smartphones and continued cost-efficiency efforts’.
LG also revealed full-year operating losses of £649 million ($858.34 million), which it put down to increased marketing expenses to support flagship devices.
Although the results for LG’s mobile division are disappointing, the vendor shipped the second most amount of 5G smartphones last year with 700,000 units according to IHS Markit numbers.