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Juice strikes B2B distribution deal with Ingram Micro

Paul Lipscombe
August 27, 2019

Juice specialise in selling mobile accessories and rebranded last month

Accessories distributor Juice has struck a partnership with Ingram Micro as it looks to
expand its B2B market share.

Distributor Ingram Micro specialises in offering end-to-end services and solutions to
businesses and has its UK headquarters based in Milton Keynes.

The partnership will see Ingram Micro distribute Juice products into the B2B market, with
accessories including lightning cables, car chargers and power banks.

Juice originally launched in 2010 as Gusto Telecom and has its products across a number of UK retailers including; Boots, Tesco, Sainsbury’s, Urban Outfitters, Dixons Carphone, Halfords, Argos and Asda.

Juice founder and CEO Jolyon Bennett said: “Over the last nine years we have worked
incredibly hard to position Juice as one of the UK’s market leading brands.

“In forming this new strategic partnership with Ingram Micro, we feel confident that they
will succeed in driving our core product lines within the B2B marketplace.”

Ingram Micro general manager Matt Bramwell has welcomed the partnership with Juice, and is “optimistic” at driving the growth of the brand within the B2B space.

“As a long-standing business with proven experience in identifying markets and
technologies, we are certain Juice products will prove a hit with our clientele.”

Earlier this summer the Banbury-based accessories distributor rebranded to Juice, as the
brand became more recognisable according to Bennett.

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