iD Mobile surpasses 2m customers – with 488,000 added in the last year
Staff Reporter
November 6, 2024
Currys’ MVNO iD Mobile, has reached the two million subscriber milestone, adding 488,000 new subscribers in the past year.
iD Mobile, whch launched nine years ago is hosted by Three and is a wholly-owned subsidiary of Currys.
It positions itself as a “value” network promoting affordability, flexibility, and a variety of features. It received ‘Great Value’ recognition from Which? and was awarded ‘Best Contract Value for Money’ at the 2024 Uswitch Telecoms Awards. Trusted Reviews named iD Mobile the ‘Best Value Network’ in 2024. Additional accolades for its data and roaming services include ‘Best Network for Data’ (Uswitch 2024) and ‘Best Network for Roaming’ (Trusted Reviews 2024).
Some of its value propositions are Data Rollover, Inclusive EU Roaming, and Bill Capping. iD Mobile’s recent campaign claims that customers can save up to £230 annually by switching to iD Mobile.
“Enhancements to our service and proposition,”
iD Mobile MD Rohit Vedi commented, “Reaching two million subscribers is a testament to the hard work and dedication of our team. Our success has been driven by enhancements to our service and proposition, our strong partnership with Three UK, and the advantages of being part of the Currys Group.
“We’re focused on delivering top value and the latest technology to our customers as we continue to push the boundaries of excellence. In a highly competitive MVNO landscape, iD Mobile’s continued growth signals increased pressure on legacy carriers, highlighting a shift in consumer priorities toward affordability and flexibility in mobile services”.
