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Genuine Solutions acquires Relove Technology

Megan Robinson
July 11, 2022

Both companies have a shared commitment to reduce the impact of e-waste and drive a positive change

Genuine Solutions has announced the acquisition of Relove Technology, where the brand will remain but be completely owned by Genuine Solutions.

Relove Technology will be able to benefit from the existing infrastructure and connections within the telecoms industry as it continues to scale its business and brand. 

Through the acquisition, the technology recovery experts and certified B Corp Genuine Solutions will be able to grow and expand to other segments by offering refurbished technology directly to consumers and SME’s.

Genuine Solutions founder and CEO Christian McBride said: “The capabilities and experience that the Relove Technology acquisition brings to Genuine Solutions is a very exciting dimension and will be key to power our continued growth aspirations across Europe.”

Relove Technology founder Paul Crossman added: “I am really excited for Relove Technology to be joining Genuine Solutions at this important time where the circular economy is rapidly gaining recognition, especially with the demand for trusted pre owned products.

“Relove will benefit from Genuine’s heritage, its infrastructure and the experienced team to help us establish ourselves as the trusted partner for preowned technology amongst consumers, SME’s and Industry who care about their social and environmental impact.”

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