Eurostar Global Electronics has rebranded itself as ‘ege’ to reflect its evolution from a reseller of end-of-life mobile devices to a comprehensive technology solutions provider.
The rebrand includes a new visual identity but maintains the company’s core focus on innovation, reliability, and industry partnerships.
Founded in 2007, ege began as a small reseller sourcing mobile handsets from UK channels. Over the years, it has expanded its operations, moving into larger headquarters, growing its workforce, and securing partnerships with global brands. By 2017, the company had grown into a 60-person operation, establishing itself as a key distributor in the sector.
The rebrand marks a strategic step forward as ege broadens its service offerings, invests in new technologies, and strengthens its market position. While the company’s look has changed, its commitment to partners and business values—focused operations, innovation, trust, and teamwork—remains unchanged.
ege’s leadership views the rebrand as a platform for future growth rather than a departure from its past. The company will continue expanding its product range and infrastructure to meet evolving market demands.