EE’s White City flagship store raises its glasses to an extended reality experience area

EE has added extended reality retail demonstration experiences in its Westfield. White City store flagship store,

Shoppers can try out the HTC Vive XR Elite, PlayStation VR2 and Meta Quest 3, alongside the Ray-Ban Meta smart glasses, TCL NXTWEAR S+ and the XREAL Air 2 Pro glasses 

It follows steady growth in the XR sector and EE has seen a year-on-year increase in consumer demand for XR devices. 

Visitors can try smart glasses designed to extend screens, such as the TCL NXTWEAR S+ and XREAL Air 2 Pro glasses, and Ray-Ban Meta smart glasses. 

More than 21 virtual and mixed reality experiences aare availble for deme such as Just Dance on PlayStation VR2, Superhot VR on HTC Vive XR Elite, and Out of Scale: A Kurzgesagt Adventure on Meta Quest

The launch follows AR and VR launches already this year

Asif Aziz, Retail Director at EE, said: “Extended reality is one of the most exciting areas of tech innovation right now. We’re giving shoppers this opportunity to try the latest and greatest devices side-by-side everyone can get something out of XR.