EE’s newest retail concept, the EE Studio,has won the ‘Best New Store” category of the Retail Week awards.
The Studio was opened last June in its flagship store at Westfield, White City, West London and covers 4,325 square feet and aims to showcase state-of-art connectivity and technology solutions.
The Studio offers visitors a range of “experience zones” and “room sets” that highlight how technology and connectivity can enhance daily life. Customers can explore differencet zones for future living, including gaming, work, and cooking.
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Welcome Zone: dynamic shopfront featuring a changeable digital window canvas. By scanning a QR code on the shopfront, customers can access augmented reality experiences that encourage further exploration.
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Digital Spa: immersive gaming experience with gaming rigs, racing simulators, virtual reality setups, and the latest games and consoles.
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Base Camp: relaxing area with sofas, chairs, and workbenches, and complimentary tea or coffee.
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The Stage: hub for events, pop-ups, and interactive programming
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Tech Live: demo zone that allows customers to test new devices
EE Retail Director Asf Aziz said “Winning ‘Best New Store’ is an incredible honour. Our Studio store is designed to bring our customers the best connectivity and technology solutions for their connected lives, with our guides on hand to share their expert and personal advice and guidance.A big thank you to our hardworking teams who have all played a part in developing and delivering our flagship Studio store”.
