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Dutch secondary market leader Renewd setting up in the UK

Staff Reporter
March 16, 2023

Will sell pristine used iPhones to enterprise sector

Dutch secondary market leader Renewd is launching a stand-alone UK operation aimed at the business market.

Renewd for Business will be led by John O’Brien who ran his own consultancy Indietel Consulting after leaving Motorola in 2013. He will be aided by ex-Data Select national account manager Jodie Morris. 

It will provide UK businesses with quality pre-owned Apple devices guaranteeing 100 per cent original parts and business-class after-sales support. All devices and accessories are covered by a standard 2-year warranty.

Renewd was set up in 2014 in Utrecht, the fourth-largest city in the Netherlands by Bram Wingens and Jorg Buteijn. In 2010, they were university students and noticed an increasing market for tablet computers.

After university, they set up a tablet- retailing operation called YourTablet and In 2012 set up YourMacStore. This became the biggest independent Apple reseller in the Netherlands. It was during this period that they found many customers wanted quality used devices backed by a warranty.

Renewd’s niche is to deal only in pristine equipment that does not require any refurbishment. Around 75 per cent of devices sold are iPhones. Samsung and Google phones make up most of the balance. Smartwatches account for 20 per cent of its sales, and is also now selling second-hand MacBooks.

“We are excited to launch Renewd for Business in the United Kingdom, which marks a significant milestone for our business,” said Morris.

“Sustainability is a top priority for businesses, and our premium offering of quality pre-owned devices can help companies reach their sustainability goals while still having access to high-quality devices.”

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