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Carphone launches mobile optimised website

Paul Withers
March 7, 2012

Mobile site now available to customers, with the same functionalities as the desktop version

Carphone Warehouse has launched its first fully optimised mobile website, enabling customers to make purchases, choose tariffs, add accessories, organise delivery/pick up and complete credit check.

The site offers filters to help customers find the most cost appropriate devices, plans and packages, a search option to isolate and buy items and full m-commerce capabilities to enable customers to make transactions via credit and debit card.

Customers can also find their nearest Carphone store, either by GPS detection or postal code.

The site is powered by global technology platform provider Usablenet, the firm behind m-commerce sites from the likes of O2, Tesco, Boots, Mothercare, JD Sports and Marks & Spencer.

Carphone Warehouse director of eCommerce Victoria Self said: “Over 15 per cent of our desktop site traffic had been coming from mobile users, sop we recognised the need to deliver an optimised experience for these customers.

“Within the first couple of days of going live, we saw a major spike in traffic and achieved a conversion rate of nearly half of our desktop rate – a great achievement.”

Meanwhile customers can pre-register their interest in a number of handsets launched at Mobile World Congress in Barcelona at the end of last month.

The HTC One S and One X handsets will go on sale from next month, with the One V available from mid-April/May.

The Nokia Lumia 900, Samsung Galaxy Ace 2, Sony Xperia U and LG Optimus L3 will go on sale in May.


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