Subscribe For Free
FOLLOW US

BT Wholesale research reveals big 5G and AI selling opportunities for partners

Staff Reporter
May 23, 2024

There are significant opportunities for channel partners to sell 5G and Unified Communications as a Service says BT Wholesale’s latest research study of employees, IT decision-makers, and resellers across various industries.

The survey was of 250 UK respondents made up of employees, IT decision makers and resellers from accommodation, construction, IT/Comms, manufacturing, professional services, retail, and utilities

As 5G continues its rollout, 78 percent of resellers report customer inquiries about 5G., Around 61 percent of IT decision-makers plan to invest in AI within the next year, driven by 59 percent of employees calling for AI developments. However, 27 percent of IT decision-makers and 20 percent of employees still do not fully grasp AI’s significance.

Eighty percent of IT decision-makers said that upgrading technology enhances employee performance, with 75 percent of those surveyed prioritizing tech investments this year.

Around 42 percent of channel resellers surveyed cited cybersecurity as a top priority, while only 27 percent of IT decision-makers and 25 percent of employees were concerned.

Sustainability is quite a big deal, with 40 percent of resellers and around a third of customers viewing it as a priority.

Seventy-five percent of respondents across all groups support remote work at least once a week, with most wanting two remote days.

Employee demand for better connectivity is strong, with 65 percent seeking faster and more reliable connections. The shift to all-IP is not prioritized, with only 31 percent of IT decision-makers and 16 percent of employees recognizing its importance.

Jones: “Embracing 5G, AI, and cybersecurity is essential”

Gavin Jones, Channel Partners Director at BT Wholesale, commented: “Our research offers invaluable insights for partner growth. Embracing 5G, AI, and cybersecurity is essential. The channel must navigate the evolving tech landscape.”

Share this article