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BT Wholesale research reveals big 5G and AI selling opportunities for partners

Staff Reporter
May 23, 2024

There are significant opportunities for channel partners to sell 5G and Unified Communications as a Service says BT Wholesale’s latest research study of employees, IT decision-makers, and resellers across various industries.

The survey was of 250 UK respondents made up of employees, IT decision makers and resellers from accommodation, construction, IT/Comms, manufacturing, professional services, retail, and utilities

As 5G continues its rollout, 78 percent of resellers report customer inquiries about 5G., Around 61 percent of IT decision-makers plan to invest in AI within the next year, driven by 59 percent of employees calling for AI developments. However, 27 percent of IT decision-makers and 20 percent of employees still do not fully grasp AI’s significance.

Eighty percent of IT decision-makers said that upgrading technology enhances employee performance, with 75 percent of those surveyed prioritizing tech investments this year.

Around 42 percent of channel resellers surveyed cited cybersecurity as a top priority, while only 27 percent of IT decision-makers and 25 percent of employees were concerned.

Sustainability is quite a big deal, with 40 percent of resellers and around a third of customers viewing it as a priority.

Seventy-five percent of respondents across all groups support remote work at least once a week, with most wanting two remote days.

Employee demand for better connectivity is strong, with 65 percent seeking faster and more reliable connections. The shift to all-IP is not prioritized, with only 31 percent of IT decision-makers and 16 percent of employees recognizing its importance.

Jones: “Embracing 5G, AI, and cybersecurity is essential”

Gavin Jones, Channel Partners Director at BT Wholesale, commented: “Our research offers invaluable insights for partner growth. Embracing 5G, AI, and cybersecurity is essential. The channel must navigate the evolving tech landscape.”

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